A great landing page for lead generation is a key piece of the puzzle when it comes to digital advertising. Here a 3 critical elements you should make sure to put in place: – A killer offer Arguably the most important element, you should a have a very strong offer on your landing page that …
Tag Archives: facebook ads
Did you know the UNWTO released a COVID-19 Technical Assistance Package for tourism recovery?
The World Tourism Organization (UNWTO) releases a COVID-19 Technical Assistance Package for #tourism recovery (and what that means for you) “More than ever before, innovative digital marketing activities and targeted marketing will be central to help destinations spread their messages in a fast and cost-efficient manner to specific market segments, generating, hereby, interest and traveler confidence. Marketing …
Bad things that happen when you use the wrong attribution model for your digital advertising campaigns
Continuing with my mini-series about attribution models, I was previously telling you how the last-click model gives all the credit, as the name says, to the last click that preceded a conversion (typically a lead or sale). However, generating conversions is a team sport! Each medium and campaign plays a role. Think about a soccer …
Why using the last-click attribution model is probably a terrible idea for your campaigns
Continuing with my last post about attribution models, I was telling you how, in most cases, using the default “last-click” model is a terrible idea. The last-click model attributes conversions, as the name says, to the last click that happened right before it. It doesn’t take into account everything that happens before it: only the …
Why choosing the right attribution model is critical for digital advertising ROI
An attribution model is what you use to, as the word says, attribute conversions to a campaign, i.e., give credit where credit is due. When it comes to measuring the results of your digital advertising, not all conversions are created equal (a conversion is some kind of concrete action produced thanks to a campaign, such …
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How to stop getting worthless likes and get willing to buy leads instead with Facebook Ads
On my last 2 posts I was telling you how I think Facebook Ads is overrated in many cases and especially when trying to target very specific niches or in special situations. I mentioned the case of my dad, a car accident lawyer, whose target audience is virtually impossible to reach reliably on Facebook Ads. …
Facebook Ads vs Google Ads Part 2: which one is best in niche markets?
Yesterday I was telling you why I think Facebook Ads are a fad. Yes, they work well in many situations, but I think they are definitely overrated. If you have a highly specific product or service, Google Ads can work much better. Take my dad, for example, a lawyer in the car accident niche. How …
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No conversions/sales from your digital advertising? How to fix it (Part 2 of 2)
Continuing with my last post on fixing issues that are causing you to get no sales/conversions from your digital advertising, here are 3 more possible reasons: Targeting Even if your offer and landing page are great, it won’t work if you’re showing it to the wrong people. If budget is not a problem, you can …
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No conversions/sales from your digital advertising? How to fix it (Part 1 of 2)
If you’re not getting conversions/sales from your digital advertising, there can be several reasons. Here are a couple of the most important ones: Offer Arguably the most important factor, if you don’t have an offer that is attractive and makes sense to your market, no amount of advertising is going to help you. Focus on …
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More fun questions to make your digital advertising agency/consultant blush 😈
Did you try any of the hard questions for your digital advertising agency/consultant I gave you last time? Here are some more you can try, depending on their replies to the first one. If they are, in fact, tracking conversions, ask them this: “OK, so what attribution model are you using, and why?” I can …
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