Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
This a time where travel risks are front and center for travel lovers and businesses in the travel industry, and it can be difficult to decide what to do. Check out this podcast from WorldAware and learn about this and other important topics on COVID’s impact for travelers: WorldAware · On-Air with WorldAware | Returning …
Continue reading “What are the biggest travel risks in the near-term?”
In my conversations with business owners in the travel industry, I see a lot of them PARALIZED. Is this you? What they don’t realize is that there is a lot you can do even during these times to keep your travel business afloat. Some pivot ideas: – Sell coaching You probably know a lot about …
8 Useful Resources by Industry Sectors to Navigate COVID for Travel Businesses Airlines: https://lnkd.in/e53x8Zr Hotels: https://lnkd.in/eWR2Xma Vacation Rentals: https://lnkd.in/eHdAHjR Attractions: https://lnkd.in/e699HGu Cruises: https://lnkd.in/eFp-9F4 Guidance from the EU: https://lnkd.in/eygbxBN Guidance from the US Travel Association: https://lnkd.in/eAWydhY Lessons from China’s tourism restart: https://lnkd.in/eMt-eJH Want to get my guide to digital marketing in COVID times for travel/tourism businesses? …
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Here’s a quick list of 10 best countries for solo travel – places you should consider for your next solo trip. This list is also useful when thinking about offerings for the solo travel market if you are in the travel industry (people are still making plans or rescheduling their existing plans!). 1. The USA2. …
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The World Tourism Organization (UNWTO) releases a COVID-19 Technical Assistance Package for #tourism recovery (and what that means for you) “More than ever before, innovative digital marketing activities and targeted marketing will be central to help destinations spread their messages in a fast and cost-efficient manner to specific market segments, generating, hereby, interest and traveler confidence. Marketing …
(extract from my guide to digital marketing for travel/tourism businesses) A few weeks ago I talked to another person who is in the travel market, and she decided to pivot to offering coaching. I think this is a great Coronavirus business pivot idea. You can do coaching over digital platforms, such as Zoom or Skype, …
Continue reading “Another Coronavirus business pivot idea: from selling travel to selling coaching”
On times like this, for businesses in the travel industry, it’s critical to keep in touch with their customer base, perhaps more than looking for new customers (which also shouldn’t be neglected). You must reconnect with them, empathize with their situation, and see what are their current needs and wants (you might be surprised). Also, …
Continue reading “Should you just wait for travel to recover to continue marketing?”
Check out some interesting solo travel statistics from here: – Women travel solo more than men (they are about 85% of solo travelers!) – More than 70% of solo travelers choose a destination at least 4 months before departure (lockdowns? hint, hint) – Other than eliminating the single supplement, 19.9% said travel companies should have …
Continue reading “85% of solo travelers are women and other interesting solo travel statistics…”
Short answer: No. Cutting your marketing budget during a recession is actually a terrible idea. Check out this great post by LinkedIn: https://business.linkedin.com/marketing-solutions/blog/b2b-content-marketing/2020/all-weather-marketing On these difficult times: “Don’t touch your face, don’t touch your stocks, and don’t touch your ads.” “Unfortunately, as much as marketers don’t like to hear this, the data suggests that spend …
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(extract from my guide to digital marketing for travel/tourism businesses) I recently had a call with someone that was somewhat related to the tourism industry, and he decided to reinvent his business by pivoting to E-commerce. He started selling merchandise for his business. He did a quick test for selling hats with the logo of …
Continue reading “Check out this weird pivot idea: from travel/tourism to e-commerce”