The World Tourism Organization (UNWTO) releases a COVID-19 Technical Assistance Package for #tourism recovery (and what that means for you)
“More than ever before, innovative digital marketing activities and targeted marketing will be central to help destinations spread their messages in a fast and cost-efficient manner to specific market segments, generating, hereby, interest and traveler confidence. Marketing activities should build on initial crisis recovery communication that spreads the message that a destination has a safe environment to visit.”
(Source: https://lnkd.in/ej9bGam)
Translation: it’s time to change your travel digital marketing strategy. Getting likes and followers isn’t going to help. You need to watch every penny and make sure it goes where it will get you the best return.
If you need help with that, send me a message or comment down below and let’s schedule a digital marketing strategy session. If you feel I have wasted your time during the call, I will send $10 to the charity of your choice.