A great landing page for lead generation is a key piece of the puzzle when it comes to digital advertising. Here a 3 critical elements you should make sure to put in place: – A killer offer Arguably the most important element, you should a have a very strong offer on your landing page that …
Category Archives: Lead Generation
How to get leads coming at you on autopilot using digital advertising
This is a screenshot of incoming leads for my dad’s business (he’s a car accident lawyer). This required NO effort from his part after the system was setup. He’s in a very specific niche… so the effect can be much more dramatic in mainstream niches, such as travel. Even if you’re doing something really specific, …
Continue reading “How to get leads coming at you on autopilot using digital advertising”
How to stop getting worthless likes and get willing to buy leads instead with Facebook Ads
On my last 2 posts I was telling you how I think Facebook Ads is overrated in many cases and especially when trying to target very specific niches or in special situations. I mentioned the case of my dad, a car accident lawyer, whose target audience is virtually impossible to reach reliably on Facebook Ads. …
Facebook Ads vs Google Ads Part 2: which one is best in niche markets?
Yesterday I was telling you why I think Facebook Ads are a fad. Yes, they work well in many situations, but I think they are definitely overrated. If you have a highly specific product or service, Google Ads can work much better. Take my dad, for example, a lawyer in the car accident niche. How …
Continue reading “Facebook Ads vs Google Ads Part 2: which one is best in niche markets?”
How my dad went from depending on partners to having clients coming to him with Google Ads lead generation campaigns (part 2 of 2)
On the first part of this 2-part story, I was telling you how thanks to the Google Ads lead generation campaigns I’ve running from my dad, he no longer depends on just his partners (insurance companies) to send him work, and how things took an unexpected (positive) twist over the years. About 4 years ago, …
How My Dad Went From Depending on Partners, to Having Clients Coming to Him with Google Ads Lead Generation (Part 1 of 2)
My dad is a lawyer, has been doing that for 40 years. He was my very first client for Google Ads lead generation, and we’re still working together after many years. When we started, he performed work for an insurance company (he still does). It’s a pretty neat agreement for him, because they send him …