How to stop getting worthless likes and get willing to buy leads instead with Facebook Ads

On my last 2 posts I was telling you how I think Facebook Ads is overrated in many cases and especially when trying to target very specific niches or in special situations. I mentioned the case of my dad, a car accident lawyer, whose target audience is virtually impossible to reach reliably on Facebook Ads. …

Facebook Ads vs Google Ads Part 2: which one is best in niche markets?

Yesterday I was telling you why I think Facebook Ads are a fad. Yes, they work well in many situations, but I think they are definitely overrated. If you have a highly specific product or service, Google Ads can work much better. Take my dad, for example, a lawyer in the car accident niche. How …

Facebook Ads vs Google Ads: Which one to to choose?

When it comes to Facebook Ads vs Google Ads, I need to get something out of my chest. I THINK FACEBOOK ADS ARE A FAD There, I said it. That feels good! Now, let me qualify that statement. It’s pretty funny (in a sad way) because I just had a conversation with a potential client. …

5 Simple Steps to Stop Digital Advertising Overwhelm and Finally Get Stuff Done

When you are starting out a career in digital Marketing, or getting your feet wet as an entrepreneur trying to learn digital advertising, it can be pretty overwhelming. So many strategies out there! You probably don’t know where to start. Maybe you have dabbled in a bit of everything. But what’s really blocking you right …

3 Common Mistakes New Digital Advertisers Make With Their Ads

Are you a newly minted entrepreneur thinking about getting your feet wet with Facebook Ads/Google Ads? YOU GOTTA READ THIS Maybe you started advertising already and are just trying to make sense of it all? Then you REALLY need to read this! All these platforms, all these strategies, all these courses… It can be overwhelming, …