Yesterday I was telling you why I think Facebook Ads are a fad.
Yes, they work well in many situations, but I think they are definitely overrated.
If you have a highly specific product or service, Google Ads can work much better.
Take my dad, for example, a lawyer in the car accident niche.
How the heck would you target someone who had a car accident and is looking for a lawyer on a Facebook ad?
There’s no way in hell I could have run Facebook Ads profitably for years for him, like I have done with Google Ads.
It’s too narrow of a niche, it’s time bound (it’s not like people go around looking to get into crashes) and there is no reliable way to target someone who had a car accident on Facebook. It could be anyone! Car accidents don’t care about your interests or preferences, so no amount of precise FB ads targeting is going to help you with that.
Plus, people “like” and “follow” all sorts of crap when they’re bored on Facebook. Do you really want to spend your advertising dollars that way, as opposed to targeting a high buyer-intent keyphrase such as “how much does a car accident lawyer cost”? (substitute with your product or service)
What has been your experience targeting with Google Ads vs Facebook Ads?