Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
An attribution model is what you use to, as the word says, attribute conversions to a campaign, i.e., give credit where credit is due. When it comes to measuring the results of your digital advertising, not all conversions are created equal (a conversion is some kind of concrete action produced thanks to a campaign, such …
Continue reading “Why choosing the right attribution model is critical for digital advertising ROI”
On my last 2 posts I was telling you how I think Facebook Ads is overrated in many cases and especially when trying to target very specific niches or in special situations. I mentioned the case of my dad, a car accident lawyer, whose target audience is virtually impossible to reach reliably on Facebook Ads. …
Yesterday I was telling you why I think Facebook Ads are a fad. Yes, they work well in many situations, but I think they are definitely overrated. If you have a highly specific product or service, Google Ads can work much better. Take my dad, for example, a lawyer in the car accident niche. How …
Continue reading “Facebook Ads vs Google Ads Part 2: which one is best in niche markets?”
When it comes to Facebook Ads vs Google Ads, I need to get something out of my chest. I THINK FACEBOOK ADS ARE A FAD There, I said it. That feels good! Now, let me qualify that statement. It’s pretty funny (in a sad way) because I just had a conversation with a potential client. …
Continue reading “Facebook Ads vs Google Ads: Which one to to choose?”
Continuing with my last post on fixing issues that are causing you to get no sales/conversions from your digital advertising, here are 3 more possible reasons: Targeting Even if your offer and landing page are great, it won’t work if you’re showing it to the wrong people. If budget is not a problem, you can …
Continue reading “No conversions/sales from your digital advertising? How to fix it (Part 2 of 2)”
If you’re not getting conversions/sales from your digital advertising, there can be several reasons. Here are a couple of the most important ones: Offer Arguably the most important factor, if you don’t have an offer that is attractive and makes sense to your market, no amount of advertising is going to help you. Focus on …
Continue reading “No conversions/sales from your digital advertising? How to fix it (Part 1 of 2)”
Did you try any of the hard questions for your digital advertising agency/consultant I gave you last time? Here are some more you can try, depending on their replies to the first one. If they are, in fact, tracking conversions, ask them this: “OK, so what attribution model are you using, and why?” I can …
Continue reading “More fun questions to make your digital advertising agency/consultant blush 😈”
Wanna have some fun? Try asking your digital advertising agency/consultant some hard questions. This will immediately tell you if they’re doing a good job with your account or just taking your money (of course, results are the ultimate measure, but if you have no benchmarks to compare against, these questions will help) 1) Are you tracking …
Continue reading “Hard questions to put your digital advertising agency/consultant on the spot 😈”
On the first part of this 2-part story, I was telling you how thanks to the Google Ads lead generation campaigns I’ve running from my dad, he no longer depends on just his partners (insurance companies) to send him work, and how things took an unexpected (positive) twist over the years. About 4 years ago, …
My dad is a lawyer, has been doing that for 40 years. He was my very first client for Google Ads lead generation, and we’re still working together after many years. When we started, he performed work for an insurance company (he still does). It’s a pretty neat agreement for him, because they send him …