When it comes to Facebook Ads vs Google Ads, I need to get something out of my chest.
I THINK FACEBOOK ADS ARE A FAD
There, I said it. That feels good!
Now, let me qualify that statement.
It’s pretty funny (in a sad way) because I just had a conversation with a potential client. She runs ads for a web design agency and wanted a “likes campaign to gain brand awareness”. She should have seen the facepalm look on my face. I very politely told her an easy 3-step strategy to get likes, but also directed her to book a call with me to create a proper strategy.
Hear me out:
BRAND AWARENESS IS NOT GOING TO PUT FOOD ON YOUR TABLE, ESPECIALLY IN THESE TIMES!
Now, there is a time and place for Facebook ads and it can work really well on some situations. I use it myself at times. But it’s no the end all, be all of digital advertising.
I like Google Ads a lot more because you can target people who are LOOKING FOR WHAT YOU HAVE, as opposed to interrupting bored users on a social platform. I will expand on this topic on my next posts.
What’s your take on Facebook Ads vs Google Ads vs ?