Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
When it comes to Facebook Ads vs Google Ads, I need to get something out of my chest. I THINK FACEBOOK ADS ARE A FAD There, I said it. That feels good! Now, let me qualify that statement. It’s pretty funny (in a sad way) because I just had a conversation with a potential client. …
Continue reading “Facebook Ads vs Google Ads: Which one to to choose?”
Continuing with my last post on fixing issues that are causing you to get no sales/conversions from your digital advertising, here are 3 more possible reasons: Targeting Even if your offer and landing page are great, it won’t work if you’re showing it to the wrong people. If budget is not a problem, you can …
Continue reading “No conversions/sales from your digital advertising? How to fix it (Part 2 of 2)”
If you’re not getting conversions/sales from your digital advertising, there can be several reasons. Here are a couple of the most important ones: Offer Arguably the most important factor, if you don’t have an offer that is attractive and makes sense to your market, no amount of advertising is going to help you. Focus on …
Continue reading “No conversions/sales from your digital advertising? How to fix it (Part 1 of 2)”
Did you try any of the hard questions for your digital advertising agency/consultant I gave you last time? Here are some more you can try, depending on their replies to the first one. If they are, in fact, tracking conversions, ask them this: “OK, so what attribution model are you using, and why?” I can …
Continue reading “More fun questions to make your digital advertising agency/consultant blush 😈”
On the first part of this 2-part story, I was telling you how thanks to the Google Ads lead generation campaigns I’ve running from my dad, he no longer depends on just his partners (insurance companies) to send him work, and how things took an unexpected (positive) twist over the years. About 4 years ago, …
My dad is a lawyer, has been doing that for 40 years. He was my very first client for Google Ads lead generation, and we’re still working together after many years. When we started, he performed work for an insurance company (he still does). It’s a pretty neat agreement for him, because they send him …
With all the current travel restrictions and scrutiny, if you are not allowed or don’t want to market your traditional travel offerings, being more creative could be your only way out while things return to normal. Maybe your customers and potential customers are not allowed or don’t want to travel, but they sure wish they …
Continue reading “How travel businesses can adapt and survive during COVID-19”
Times like these are perfect to go DEEP into Google Ads optimization. If it’s driving traffic, it should be monitored regularly. However, just having a quick look every once in a while is not going to give you enough leverage to get you out of a tough spot. Spend some time “sharpening the saw”, so …
Continue reading “Are your Google Ads campaigns due for optimization?”
When facing business or even personal challenges, sometimes we forget the simple power of asking the right questions. I just connected with a travel agent and told her I wanted to understand the market better. She pointed me to “host agencies”. I had no idea what those where, but started doing some research and found …
I’m deeply passionate about travel and want to find out ways to help businesses struggling in the current environment. So if this is you, please comment down below or message me directly and let’s connect… I have resources, processes and frameworks that might help you navigate these tough times, like my guide to digital marketing …