Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
This is post N° 6 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction here, and the general Google Ads optimization routine overview here, the Monday routine here, the Tuesday routine here, and the Wednesday routine here). So, if it’s Thursday and your Google Ads account is underperforming (make …
Continue reading “How to Fix An Underperforming Google Ads Account, Step by Step – Day 4 (Thursday)”
This is post N° 5 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction post here, the general overview here, the Monday routine here, and the Tuesday routine here). Well, if it’s Wednesday and your Google Ads account is underperforming, this is what you should do. This is the …
This is post N° 3 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction here, and the general Google Ads optimization routine overview here). Alright, so as I was saying on my previous article (make sure you read it first HERE), with my weekly Google Ads optimization routine, Monday …
Continue reading “How to Fix An Underperforming Google Ads Account, Step by Step – Day 1 (Monday)”
A great landing page for lead generation is a key piece of the puzzle when it comes to digital advertising. Here a 3 critical elements you should make sure to put in place: – A killer offer Arguably the most important element, you should a have a very strong offer on your landing page that …
The World Tourism Organization (UNWTO) releases a COVID-19 Technical Assistance Package for #tourism recovery (and what that means for you) “More than ever before, innovative digital marketing activities and targeted marketing will be central to help destinations spread their messages in a fast and cost-efficient manner to specific market segments, generating, hereby, interest and traveler confidence. Marketing …
Continuing with my mini-series about attribution models, I was previously telling you how the last-click model gives all the credit, as the name says, to the last click that preceded a conversion (typically a lead or sale). However, generating conversions is a team sport! Each medium and campaign plays a role. Think about a soccer …
Continuing with my last post about attribution models, I was telling you how, in most cases, using the default “last-click” model is a terrible idea. The last-click model attributes conversions, as the name says, to the last click that happened right before it. It doesn’t take into account everything that happens before it: only the …
An attribution model is what you use to, as the word says, attribute conversions to a campaign, i.e., give credit where credit is due. When it comes to measuring the results of your digital advertising, not all conversions are created equal (a conversion is some kind of concrete action produced thanks to a campaign, such …
Continue reading “Why choosing the right attribution model is critical for digital advertising ROI”
On my last 2 posts I was telling you how I think Facebook Ads is overrated in many cases and especially when trying to target very specific niches or in special situations. I mentioned the case of my dad, a car accident lawyer, whose target audience is virtually impossible to reach reliably on Facebook Ads. …
Yesterday I was telling you why I think Facebook Ads are a fad. Yes, they work well in many situations, but I think they are definitely overrated. If you have a highly specific product or service, Google Ads can work much better. Take my dad, for example, a lawyer in the car accident niche. How …
Continue reading “Facebook Ads vs Google Ads Part 2: which one is best in niche markets?”