Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
This is post N° 6 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction here, and the general Google Ads optimization routine overview here, the Monday routine here, the Tuesday routine here, and the Wednesday routine here). So, if it’s Thursday and your Google Ads account is underperforming (make …
Continue reading “How to Fix An Underperforming Google Ads Account, Step by Step – Day 4 (Thursday)”
This is post N° 5 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction post here, the general overview here, the Monday routine here, and the Tuesday routine here). Well, if it’s Wednesday and your Google Ads account is underperforming, this is what you should do. This is the …
This is post N° 4 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction post here, the general overview here, and the Monday routine here). Alright, so if Tuesday comes and your Google Ads account is underperforming, this is what you should do. This is one of the easiest …
Continue reading “How to Fix An Underperforming Google Ads Account, Step by Step – Day 2 (Tuesday)”
This is post N° 3 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction here, and the general Google Ads optimization routine overview here). Alright, so as I was saying on my previous article (make sure you read it first HERE), with my weekly Google Ads optimization routine, Monday …
Continue reading “How to Fix An Underperforming Google Ads Account, Step by Step – Day 1 (Monday)”
If your Google Ads account is under-performing (as discussed on my previous article, make sure you read it so you don’t make unnecessary changes), this is what I recommend doing every day. This is a general overview. In the future, I will be creating specific how-to’s for each day of the week. Again, most of …
Continue reading “How to Fix An Under-performing Google Ads Account, Step by Step (Overview)”
It baffles me that after 15+ years doing Google Ads, almost no one tells you exactly how to properly manage and optimize your account. I mean, sure, there are lots of articles giving you tips and tricks, hacks and whatnot, but no one seems to tell you EXACTLY how to manage an account on a …
Continue reading “How to Optimize Your Google Ads Account Without Doing Anything”
On my last 2 posts I was telling you how I think Facebook Ads is overrated in many cases and especially when trying to target very specific niches or in special situations. I mentioned the case of my dad, a car accident lawyer, whose target audience is virtually impossible to reach reliably on Facebook Ads. …
Yesterday I was telling you why I think Facebook Ads are a fad. Yes, they work well in many situations, but I think they are definitely overrated. If you have a highly specific product or service, Google Ads can work much better. Take my dad, for example, a lawyer in the car accident niche. How …
Continue reading “Facebook Ads vs Google Ads Part 2: which one is best in niche markets?”
When it comes to Facebook Ads vs Google Ads, I need to get something out of my chest. I THINK FACEBOOK ADS ARE A FAD There, I said it. That feels good! Now, let me qualify that statement. It’s pretty funny (in a sad way) because I just had a conversation with a potential client. …
Continue reading “Facebook Ads vs Google Ads: Which one to to choose?”
Continuing with my last post on fixing issues that are causing you to get no sales/conversions from your digital advertising, here are 3 more possible reasons: Targeting Even if your offer and landing page are great, it won’t work if you’re showing it to the wrong people. If budget is not a problem, you can …
Continue reading “No conversions/sales from your digital advertising? How to fix it (Part 2 of 2)”