Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
Continuing with my last post on fixing issues that are causing you to get no sales/conversions from your digital advertising, here are 3 more possible reasons: Targeting Even if your offer and landing page are great, it won’t work if you’re showing it to the wrong people. If budget is not a problem, you can …
Continue reading “No conversions/sales from your digital advertising? How to fix it (Part 2 of 2)”
Wanna have some fun? Try asking your digital advertising agency/consultant some hard questions. This will immediately tell you if they’re doing a good job with your account or just taking your money (of course, results are the ultimate measure, but if you have no benchmarks to compare against, these questions will help) 1) Are you tracking …
Continue reading “Hard questions to put your digital advertising agency/consultant on the spot 😈”
On the first part of this 2-part story, I was telling you how thanks to the Google Ads lead generation campaigns I’ve running from my dad, he no longer depends on just his partners (insurance companies) to send him work, and how things took an unexpected (positive) twist over the years. About 4 years ago, …
My dad is a lawyer, has been doing that for 40 years. He was my very first client for Google Ads lead generation, and we’re still working together after many years. When we started, he performed work for an insurance company (he still does). It’s a pretty neat agreement for him, because they send him …
Times like these are perfect to go DEEP into Google Ads optimization. If it’s driving traffic, it should be monitored regularly. However, just having a quick look every once in a while is not going to give you enough leverage to get you out of a tough spot. Spend some time “sharpening the saw”, so …
Continue reading “Are your Google Ads campaigns due for optimization?”
Writers block… everyone that has ever written an ad has faced it. Is this you? Normally, the advice for writer’s block is just… write! Write whatever comes to mind, and then edit later. Yeah, this usually helps, but the problem is that Google Ads need to be short… so freely writing a bunch of long-winded …
When you are starting out a career in digital Marketing, or getting your feet wet as an entrepreneur trying to learn digital advertising, it can be pretty overwhelming. So many strategies out there! You probably don’t know where to start. Maybe you have dabbled in a bit of everything. But what’s really blocking you right …
Continue reading “5 Simple Steps to Stop Digital Advertising Overwhelm and Finally Get Stuff Done”
Are you a newly minted entrepreneur thinking about getting your feet wet with Facebook Ads/Google Ads? YOU GOTTA READ THIS Maybe you started advertising already and are just trying to make sense of it all? Then you REALLY need to read this! All these platforms, all these strategies, all these courses… It can be overwhelming, …
Continue reading “3 Common Mistakes New Digital Advertisers Make With Their Ads”
A key concept on split-testing in digital advertising is what’s called a “confidence interval”. Just another fancy stats term for saying how much you can trust your testing conclusions. Typically, one aims for a 95% confidence interval. That means, if you repeated the test, there is a 95% chance that the results would be the …
Continue reading “How to adjust your split-testing for digital advertising in COVID times”
No time to read? Go here to set-up a no obligation, 15-min consultation with me: http://calendly.com/juanpablo-cangas) So you’re looking for help with Google AdWords? As I’ve been in your position before, I know how frustrating it is to find the right consultant for your business. Whenever I see clients seeking a Google AdWords consultant/coach, I …
Continue reading “How to Hire a Google AdWords Consultant/Coach the Right Way”