Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
Check out some interesting solo travel statistics from here: – Women travel solo more than men (they are about 85% of solo travelers!) – More than 70% of solo travelers choose a destination at least 4 months before departure (lockdowns? hint, hint) – Other than eliminating the single supplement, 19.9% said travel companies should have …
Continue reading “85% of solo travelers are women and other interesting solo travel statistics…”
This is a screenshot of incoming leads for my dad’s business (he’s a car accident lawyer). This required NO effort from his part after the system was setup. He’s in a very specific niche… so the effect can be much more dramatic in mainstream niches, such as travel. Even if you’re doing something really specific, …
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Short answer: No. Cutting your marketing budget during a recession is actually a terrible idea. Check out this great post by LinkedIn: https://business.linkedin.com/marketing-solutions/blog/b2b-content-marketing/2020/all-weather-marketing On these difficult times: “Don’t touch your face, don’t touch your stocks, and don’t touch your ads.” “Unfortunately, as much as marketers don’t like to hear this, the data suggests that spend …
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(extract from my guide to digital marketing for travel/tourism businesses) I recently had a call with someone that was somewhat related to the tourism industry, and he decided to reinvent his business by pivoting to E-commerce. He started selling merchandise for his business. He did a quick test for selling hats with the logo of …
Continue reading “Check out this weird pivot idea: from travel/tourism to e-commerce”
Would a guide to digital marketing in COVID times for travel/tourism businesses help you? Comment GUIDE if you want me to send it to you.
(extract from my guide to digital marketing for travel/tourism businesses) I think this pandemic will not be the last one we will suffer. Maybe there will be a second wave of coronavirus after everything is said and done, I’ve seen some people talk about that. It’s also possible that we have a different virus in …
Continue reading “How to prepare for the next disruption to the travel market”
(extract from my guide to digital marketing for travel/tourism businesses) Your customers and prospects got in touch with you for a REASON. That reason still exists, even if your business is closed right now or people are scared to travel. That means you can still make money in the travel/tourism industry. If you don’t have …
(extract from my guide to digital marketing for businesses in the travel market) In terms of what to say, or what to market during this time, I would say just be very thoughtful and emphatic. Be very careful with your tone and the message you are giving to the travel market. People have bigger things …
Continue reading “Here’s what to say in the travel market during this time”
(extract from my guide to digital marketing in COVID times for travel/tourism businesses) One of the questions people have in the travel/tourism industry during this COVID-19 time is whether you should be marketing or not. It’s a very important question. You need to make a decision on whether you are going to stand by and …
Continuing with my mini-series about attribution models, I was previously telling you how the last-click model gives all the credit, as the name says, to the last click that preceded a conversion (typically a lead or sale). However, generating conversions is a team sport! Each medium and campaign plays a role. Think about a soccer …