Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
On times like this, for businesses in the travel industry, it’s critical to keep in touch with their customer base, perhaps more than looking for new customers (which also shouldn’t be neglected). You must reconnect with them, empathize with their situation, and see what are their current needs and wants (you might be surprised). Also, …
Continue reading “Should you just wait for travel to recover to continue marketing?”
Check out some interesting solo travel statistics from here: – Women travel solo more than men (they are about 85% of solo travelers!) – More than 70% of solo travelers choose a destination at least 4 months before departure (lockdowns? hint, hint) – Other than eliminating the single supplement, 19.9% said travel companies should have …
Continue reading “85% of solo travelers are women and other interesting solo travel statistics…”
This is a screenshot of incoming leads for my dad’s business (he’s a car accident lawyer). This required NO effort from his part after the system was setup. He’s in a very specific niche… so the effect can be much more dramatic in mainstream niches, such as travel. Even if you’re doing something really specific, …
Continue reading “How to get leads coming at you on autopilot using digital advertising”
Short answer: No. Cutting your marketing budget during a recession is actually a terrible idea. Check out this great post by LinkedIn: https://business.linkedin.com/marketing-solutions/blog/b2b-content-marketing/2020/all-weather-marketing On these difficult times: “Don’t touch your face, don’t touch your stocks, and don’t touch your ads.” “Unfortunately, as much as marketers don’t like to hear this, the data suggests that spend …
Continue reading “Is cutting your marketing budget during a recession a good idea?”
(extract from my guide to digital marketing for travel/tourism businesses) I recently had a call with someone that was somewhat related to the tourism industry, and he decided to reinvent his business by pivoting to E-commerce. He started selling merchandise for his business. He did a quick test for selling hats with the logo of …
Continue reading “Check out this weird pivot idea: from travel/tourism to e-commerce”
Would a guide to digital marketing in COVID times for travel/tourism businesses help you? Comment GUIDE if you want me to send it to you.
(extract from my guide to digital marketing for travel/tourism businesses) I think this pandemic will not be the last one we will suffer. Maybe there will be a second wave of coronavirus after everything is said and done, I’ve seen some people talk about that. It’s also possible that we have a different virus in …
Continue reading “How to prepare for the next disruption to the travel market”
(extract from my guide to digital marketing for travel/tourism businesses) Your customers and prospects got in touch with you for a REASON. That reason still exists, even if your business is closed right now or people are scared to travel. That means you can still make money in the travel/tourism industry. If you don’t have …
(extract from my guide to digital marketing for businesses in the travel market) In terms of what to say, or what to market during this time, I would say just be very thoughtful and emphatic. Be very careful with your tone and the message you are giving to the travel market. People have bigger things …
Continue reading “Here’s what to say in the travel market during this time”
(extract from my guide to digital marketing in COVID times for travel/tourism businesses) One of the questions people have in the travel/tourism industry during this COVID-19 time is whether you should be marketing or not. It’s a very important question. You need to make a decision on whether you are going to stand by and …