(extract from my guide to digital marketing for travel/tourism businesses)
I think this pandemic will not be the last one we will suffer. Maybe there will be a second wave of coronavirus after everything is said and done, I’ve seen some people talk about that. It’s also possible that we have a different virus in another time, or some other kind of disruption to travel.
Recessions typically come every 10 years, so you should be preparing yourself for another recession near 2030. If it ends up disrupting travel, you need to have another way to generate income during that time as well.
It’ s not just about generating cash flow in the short term, which is really important, but it’s also about being prepared from when this happens again.
It will happen again, most likely. Travel will be disrupted again, it’s just a matter of when.
You need to be prepared for that, don’t just rely on whatever travel service you provide right now. Start thinking about your digital strategy and how you can monetize your audience with digital products and services.
… to be continued
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