Short answer: No. Cutting your marketing budget during a recession is actually a terrible idea.
Check out this great post by LinkedIn:
On these difficult times:
“Don’t touch your face, don’t touch your stocks, and don’t touch your ads.”
“Unfortunately, as much as marketers don’t like to hear this, the data suggests that spend may be the most important variable in marketing success. Big budgets get you big reach, and big reach gets you big growth”
Do NOT cut your marketing budget during a recession. You have been warned.
If you need help with your digital advertising strategy, book a consultation call with me and let’s create a custom plan for you: