(extract from my guide to digital marketing for travel/tourism businesses)
I recently had a call with someone that was somewhat related to the tourism industry, and he decided to reinvent his business by pivoting to E-commerce.
He started selling merchandise for his business.
He did a quick test for selling hats with the logo of his brand, launched it on his social media, and he was able to sell a few of those hats. He realized that people actually care and want to buy his merchandise which features his brand, because they love it.
Performing a pivot like that in your market could be a good option for you.
E-commerce is huge these days, because everyone is online and everyone is buying things online, because offline commerce is pretty much dead.
If you can open a second revenue stream through E-Commerce, that could help you very well survive this time period, or at the very least add some cashflow so you have a stronger position for when things start to improve in the travel/tourism industry.
… to be continued
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