Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
Hi there, It’s been a while! I’m reaching out because I’m excited to share something new I’ve been working on. Back in the day, you might have downloaded “5 Tools You Need to Increase E-Commerce Sales With Google Ads” from me. Since then, I’ve been focusing on helping Shopify stores like yours achieve sustainable growth through targeted …
Continue reading “Re-connecting & A New Way to Grow Your Shopify Store (Exciting News!)”
In my conversations with business owners in the travel industry, I see a lot of them PARALIZED. Is this you? What they don’t realize is that there is a lot you can do even during these times to keep your travel business afloat. Some pivot ideas: – Sell coaching You probably know a lot about …
The World Tourism Organization (UNWTO) releases a COVID-19 Technical Assistance Package for #tourism recovery (and what that means for you) “More than ever before, innovative digital marketing activities and targeted marketing will be central to help destinations spread their messages in a fast and cost-efficient manner to specific market segments, generating, hereby, interest and traveler confidence. Marketing …
(extract from my guide to digital marketing for travel/tourism businesses) A few weeks ago I talked to another person who is in the travel market, and she decided to pivot to offering coaching. I think this is a great Coronavirus business pivot idea. You can do coaching over digital platforms, such as Zoom or Skype, …
Continue reading “Another Coronavirus business pivot idea: from selling travel to selling coaching”
On times like this, for businesses in the travel industry, it’s critical to keep in touch with their customer base, perhaps more than looking for new customers (which also shouldn’t be neglected). You must reconnect with them, empathize with their situation, and see what are their current needs and wants (you might be surprised). Also, …
Continue reading “Should you just wait for travel to recover to continue marketing?”
Short answer: No. Cutting your marketing budget during a recession is actually a terrible idea. Check out this great post by LinkedIn: https://business.linkedin.com/marketing-solutions/blog/b2b-content-marketing/2020/all-weather-marketing On these difficult times: “Don’t touch your face, don’t touch your stocks, and don’t touch your ads.” “Unfortunately, as much as marketers don’t like to hear this, the data suggests that spend …
Continue reading “Is cutting your marketing budget during a recession a good idea?”
(extract from my guide to digital marketing for travel/tourism businesses) I recently had a call with someone that was somewhat related to the tourism industry, and he decided to reinvent his business by pivoting to E-commerce. He started selling merchandise for his business. He did a quick test for selling hats with the logo of …
Continue reading “Check out this weird pivot idea: from travel/tourism to e-commerce”
(extract from my guide to digital marketing for travel/tourism businesses) I think this pandemic will not be the last one we will suffer. Maybe there will be a second wave of coronavirus after everything is said and done, I’ve seen some people talk about that. It’s also possible that we have a different virus in …
Continue reading “How to prepare for the next disruption to the travel market”
With all the current travel restrictions and scrutiny, if you are not allowed or don’t want to market your traditional travel offerings, being more creative could be your only way out while things return to normal. Maybe your customers and potential customers are not allowed or don’t want to travel, but they sure wish they …
Continue reading “How travel businesses can adapt and survive during COVID-19”
I’m deeply passionate about travel and want to find out ways to help businesses struggling in the current environment. So if this is you, please comment down below or message me directly and let’s connect… I have resources, processes and frameworks that might help you navigate these tough times, like my guide to digital marketing …