My dad is a lawyer, has been doing that for 40 years. He was my very first client for Google Ads lead generation, and we’re still working together after many years. When we started, he performed work for an insurance company (he still does). It’s a pretty neat agreement for him, because they send him …
Tag Archives: search engine marketing
Are your Google Ads campaigns due for optimization?
Times like these are perfect to go DEEP into Google Ads optimization. If it’s driving traffic, it should be monitored regularly. However, just having a quick look every once in a while is not going to give you enough leverage to get you out of a tough spot. Spend some time “sharpening the saw”, so …
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Is your travel/tourism business struggling? Asking the right questions might help…
When facing business or even personal challenges, sometimes we forget the simple power of asking the right questions. I just connected with a travel agent and told her I wanted to understand the market better. She pointed me to “host agencies”. I had no idea what those where, but started doing some research and found …
Are you a business owner or marketing manager in the travel market? I want to help you.
I’m deeply passionate about travel and want to find out ways to help businesses struggling in the current environment. So if this is you, please comment down below or message me directly and let’s connect… I have resources, processes and frameworks that might help you navigate these tough times, like my guide to digital marketing …
Why paid media can save you in these difficult times
It’s very likely that your business is on survival mode right now. It can be very tempting to start doing a million things in order to get more revenue. But that can backfire. This is NOT the time to do SEO and network. Those things have their time and place, and I’m not saying you …
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It’s Sink or Swim Time in Digital Advertising – What are YOU Gonna do?
“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” Dale Carnegie Well, most of us get actually have to “sit home” at this time, but the rest of this quote is perfectly applicable for digital …
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This is How to Write a Great Google Ad
Writers block… everyone that has ever written an ad has faced it. Is this you? Normally, the advice for writer’s block is just… write! Write whatever comes to mind, and then edit later. Yeah, this usually helps, but the problem is that Google Ads need to be short… so freely writing a bunch of long-winded …
5 Simple Steps to Stop Digital Advertising Overwhelm and Finally Get Stuff Done
When you are starting out a career in digital Marketing, or getting your feet wet as an entrepreneur trying to learn digital advertising, it can be pretty overwhelming. So many strategies out there! You probably don’t know where to start. Maybe you have dabbled in a bit of everything. But what’s really blocking you right …
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3 simple tips to blast your business to the top with Search Engine Marketing campaigns
Success with Search Engine Marketing (SEM) campaigns does not come easy, but you can improve your results if you know your numbers well and make proper adjustments. This is essential whether you work with an agency or self-manage your accounts. Figure out how much a customer is worth to your business Make sure you know how …