My dad is a lawyer, has been doing that for 40 years. He was my very first client for Google Ads lead generation, and we’re still working together after many years. When we started, he performed work for an insurance company (he still does). It’s a pretty neat agreement for him, because they send him …
Category Archives: Marketing
How travel businesses can adapt and survive during COVID-19
With all the current travel restrictions and scrutiny, if you are not allowed or don’t want to market your traditional travel offerings, being more creative could be your only way out while things return to normal. Maybe your customers and potential customers are not allowed or don’t want to travel, but they sure wish they …
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Are your Google Ads campaigns due for optimization?
Times like these are perfect to go DEEP into Google Ads optimization. If it’s driving traffic, it should be monitored regularly. However, just having a quick look every once in a while is not going to give you enough leverage to get you out of a tough spot. Spend some time “sharpening the saw”, so …
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Are you a business owner or marketing manager in the travel market? I want to help you.
I’m deeply passionate about travel and want to find out ways to help businesses struggling in the current environment. So if this is you, please comment down below or message me directly and let’s connect… I have resources, processes and frameworks that might help you navigate these tough times, like my guide to digital marketing …
Why paid media can save you in these difficult times
It’s very likely that your business is on survival mode right now. It can be very tempting to start doing a million things in order to get more revenue. But that can backfire. This is NOT the time to do SEO and network. Those things have their time and place, and I’m not saying you …
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It’s Sink or Swim Time in Digital Advertising – What are YOU Gonna do?
“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” Dale Carnegie Well, most of us get actually have to “sit home” at this time, but the rest of this quote is perfectly applicable for digital …
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This is How to Write a Great Google Ad
Writers block… everyone that has ever written an ad has faced it. Is this you? Normally, the advice for writer’s block is just… write! Write whatever comes to mind, and then edit later. Yeah, this usually helps, but the problem is that Google Ads need to be short… so freely writing a bunch of long-winded …
5 Simple Steps to Stop Digital Advertising Overwhelm and Finally Get Stuff Done
When you are starting out a career in digital Marketing, or getting your feet wet as an entrepreneur trying to learn digital advertising, it can be pretty overwhelming. So many strategies out there! You probably don’t know where to start. Maybe you have dabbled in a bit of everything. But what’s really blocking you right …
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3 Common Mistakes New Digital Advertisers Make With Their Ads
Are you a newly minted entrepreneur thinking about getting your feet wet with Facebook Ads/Google Ads? YOU GOTTA READ THIS Maybe you started advertising already and are just trying to make sense of it all? Then you REALLY need to read this! All these platforms, all these strategies, all these courses… It can be overwhelming, …
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How to adjust your split-testing for digital advertising in COVID times
A key concept on split-testing in digital advertising is what’s called a “confidence interval”. Just another fancy stats term for saying how much you can trust your testing conclusions. Typically, one aims for a 95% confidence interval. That means, if you repeated the test, there is a 95% chance that the results would be the …
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