Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
This is post N° 6 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction here, and the general Google Ads optimization routine overview here, the Monday routine here, the Tuesday routine here, and the Wednesday routine here). So, if it’s Thursday and your Google Ads account is underperforming (make …
Continue reading “How to Fix An Underperforming Google Ads Account, Step by Step – Day 4 (Thursday)”
This is post N° 5 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction post here, the general overview here, the Monday routine here, and the Tuesday routine here). Well, if it’s Wednesday and your Google Ads account is underperforming, this is what you should do. This is the …
This is post N° 4 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction post here, the general overview here, and the Monday routine here). Alright, so if Tuesday comes and your Google Ads account is underperforming, this is what you should do. This is one of the easiest …
Continue reading “How to Fix An Underperforming Google Ads Account, Step by Step – Day 2 (Tuesday)”
If your Google Ads account is under-performing (as discussed on my previous article, make sure you read it so you don’t make unnecessary changes), this is what I recommend doing every day. This is a general overview. In the future, I will be creating specific how-to’s for each day of the week. Again, most of …
Continue reading “How to Fix An Under-performing Google Ads Account, Step by Step (Overview)”
It baffles me that after 15+ years doing Google Ads, almost no one tells you exactly how to properly manage and optimize your account. I mean, sure, there are lots of articles giving you tips and tricks, hacks and whatnot, but no one seems to tell you EXACTLY how to manage an account on a …
Continue reading “How to Optimize Your Google Ads Account Without Doing Anything”
A great landing page for lead generation is a key piece of the puzzle when it comes to digital advertising. Here a 3 critical elements you should make sure to put in place: – A killer offer Arguably the most important element, you should a have a very strong offer on your landing page that …
This is a screenshot of incoming leads for my dad’s business (he’s a car accident lawyer). This required NO effort from his part after the system was setup. He’s in a very specific niche… so the effect can be much more dramatic in mainstream niches, such as travel. Even if you’re doing something really specific, …
Continue reading “How to get leads coming at you on autopilot using digital advertising”
Continuing with my mini-series about attribution models, I was previously telling you how the last-click model gives all the credit, as the name says, to the last click that preceded a conversion (typically a lead or sale). However, generating conversions is a team sport! Each medium and campaign plays a role. Think about a soccer …
Continuing with my last post about attribution models, I was telling you how, in most cases, using the default “last-click” model is a terrible idea. The last-click model attributes conversions, as the name says, to the last click that happened right before it. It doesn’t take into account everything that happens before it: only the …
An attribution model is what you use to, as the word says, attribute conversions to a campaign, i.e., give credit where credit is due. When it comes to measuring the results of your digital advertising, not all conversions are created equal (a conversion is some kind of concrete action produced thanks to a campaign, such …
Continue reading “Why choosing the right attribution model is critical for digital advertising ROI”