Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
It’s very likely that your business is on survival mode right now. It can be very tempting to start doing a million things in order to get more revenue. But that can backfire. This is NOT the time to do SEO and network. Those things have their time and place, and I’m not saying you …
Continue reading “Why paid media can save you in these difficult times”
“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” Dale Carnegie Well, most of us get actually have to “sit home” at this time, but the rest of this quote is perfectly applicable for digital …
Continue reading “It’s Sink or Swim Time in Digital Advertising – What are YOU Gonna do?”
Writers block… everyone that has ever written an ad has faced it. Is this you? Normally, the advice for writer’s block is just… write! Write whatever comes to mind, and then edit later. Yeah, this usually helps, but the problem is that Google Ads need to be short… so freely writing a bunch of long-winded …
When you are starting out a career in digital Marketing, or getting your feet wet as an entrepreneur trying to learn digital advertising, it can be pretty overwhelming. So many strategies out there! You probably don’t know where to start. Maybe you have dabbled in a bit of everything. But what’s really blocking you right …
Continue reading “5 Simple Steps to Stop Digital Advertising Overwhelm and Finally Get Stuff Done”
Are you a newly minted entrepreneur thinking about getting your feet wet with Facebook Ads/Google Ads? YOU GOTTA READ THIS Maybe you started advertising already and are just trying to make sense of it all? Then you REALLY need to read this! All these platforms, all these strategies, all these courses… It can be overwhelming, …
Continue reading “3 Common Mistakes New Digital Advertisers Make With Their Ads”
A key concept on split-testing in digital advertising is what’s called a “confidence interval”. Just another fancy stats term for saying how much you can trust your testing conclusions. Typically, one aims for a 95% confidence interval. That means, if you repeated the test, there is a 95% chance that the results would be the …
Continue reading “How to adjust your split-testing for digital advertising in COVID times”
