Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
This is post N° 6 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction here, and the general Google Ads optimization routine overview here, the Monday routine here, the Tuesday routine here, and the Wednesday routine here). So, if it’s Thursday and your Google Ads account is underperforming (make …
Continue reading “How to Fix An Underperforming Google Ads Account, Step by Step – Day 4 (Thursday)”
This is post N° 3 in my series of posts about Google Ads step-by-step daily optimization routines (see the introduction here, and the general Google Ads optimization routine overview here). Alright, so as I was saying on my previous article (make sure you read it first HERE), with my weekly Google Ads optimization routine, Monday …
Continue reading “How to Fix An Underperforming Google Ads Account, Step by Step – Day 1 (Monday)”
If your Google Ads account is under-performing (as discussed on my previous article, make sure you read it so you don’t make unnecessary changes), this is what I recommend doing every day. This is a general overview. In the future, I will be creating specific how-to’s for each day of the week. Again, most of …
Continue reading “How to Fix An Under-performing Google Ads Account, Step by Step (Overview)”
In my conversations with business owners in the travel industry, I see a lot of them PARALIZED. Is this you? What they don’t realize is that there is a lot you can do even during these times to keep your travel business afloat. Some pivot ideas: – Sell coaching You probably know a lot about …
8 Useful Resources by Industry Sectors to Navigate COVID for Travel Businesses Airlines: https://lnkd.in/e53x8Zr Hotels: https://lnkd.in/eWR2Xma Vacation Rentals: https://lnkd.in/eHdAHjR Attractions: https://lnkd.in/e699HGu Cruises: https://lnkd.in/eFp-9F4 Guidance from the EU: https://lnkd.in/eygbxBN Guidance from the US Travel Association: https://lnkd.in/eAWydhY Lessons from China’s tourism restart: https://lnkd.in/eMt-eJH Want to get my guide to digital marketing in COVID times for travel/tourism businesses? …
Continue reading “8 Useful Resources by Industry Sectors to Navigate COVID for Travel Businesses”
The World Tourism Organization (UNWTO) releases a COVID-19 Technical Assistance Package for #tourism recovery (and what that means for you) “More than ever before, innovative digital marketing activities and targeted marketing will be central to help destinations spread their messages in a fast and cost-efficient manner to specific market segments, generating, hereby, interest and traveler confidence. Marketing …
(extract from my guide to digital marketing for travel/tourism businesses) A few weeks ago I talked to another person who is in the travel market, and she decided to pivot to offering coaching. I think this is a great Coronavirus business pivot idea. You can do coaching over digital platforms, such as Zoom or Skype, …
Continue reading “Another Coronavirus business pivot idea: from selling travel to selling coaching”
(extract from my guide to digital marketing for businesses in the travel market) In terms of what to say, or what to market during this time, I would say just be very thoughtful and emphatic. Be very careful with your tone and the message you are giving to the travel market. People have bigger things …
Continue reading “Here’s what to say in the travel market during this time”
Yesterday I was telling you why I think Facebook Ads are a fad. Yes, they work well in many situations, but I think they are definitely overrated. If you have a highly specific product or service, Google Ads can work much better. Take my dad, for example, a lawyer in the car accident niche. How …
Continue reading “Facebook Ads vs Google Ads Part 2: which one is best in niche markets?”
Did you try any of the hard questions for your digital advertising agency/consultant I gave you last time? Here are some more you can try, depending on their replies to the first one. If they are, in fact, tracking conversions, ask them this: “OK, so what attribution model are you using, and why?” I can …
Continue reading “More fun questions to make your digital advertising agency/consultant blush 😈”