How travel businesses can adapt and survive during COVID-19

With all the current travel restrictions and scrutiny, if you are not allowed or don’t want to market your traditional travel offerings, being more creative could be your only way out while things return to normal. Maybe your customers and potential customers are not allowed or don’t want to travel, but they sure wish they …

Are your Google Ads campaigns due for optimization?

Times like these are perfect to go DEEP into Google Ads optimization. If it’s driving traffic, it should be monitored regularly. However, just having a quick look every once in a while is not going to give you enough leverage to get you out of a tough spot. Spend some time “sharpening the saw”, so …

Is your travel/tourism business struggling? Asking the right questions might help…

When facing business or even personal challenges, sometimes we forget the simple power of asking the right questions. I just connected with a travel agent and told her I wanted to understand the market better. She pointed me to “host agencies”. I had no idea what those where, but started doing some research and found …

Are you a business owner or marketing manager in the travel market? I want to help you.

I’m deeply passionate about travel and want to find out ways to help businesses struggling in the current environment. So if this is you, please comment down below or message me directly and let’s connect… I have resources, processes and frameworks that might help you navigate these tough times, like my guide to digital marketing …

5 Simple Steps to Stop Digital Advertising Overwhelm and Finally Get Stuff Done

When you are starting out a career in digital Marketing, or getting your feet wet as an entrepreneur trying to learn digital advertising, it can be pretty overwhelming. So many strategies out there! You probably don’t know where to start. Maybe you have dabbled in a bit of everything. But what’s really blocking you right …

Don’t give up now, the world needs you like it needs Christmas

As we approach Christmas day, people are running around like chickens without heads. Just yesterday I was stuck in a combined 30-40 minutes of traffic in the capital. I believe much of it was because of people buying gifts at the last minute. Almost the same happened today in my hometown, and I was not …