Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
(extract from my guide to digital marketing for travel/tourism businesses) I think this pandemic will not be the last one we will suffer. Maybe there will be a second wave of coronavirus after everything is said and done, I’ve seen some people talk about that. It’s also possible that we have a different virus in …
Continue reading “How to prepare for the next disruption to the travel market”
(extract from my guide to digital marketing for businesses in the travel market) In terms of what to say, or what to market during this time, I would say just be very thoughtful and emphatic. Be very careful with your tone and the message you are giving to the travel market. People have bigger things …
Continue reading “Here’s what to say in the travel market during this time”
With all the current travel restrictions and scrutiny, if you are not allowed or don’t want to market your traditional travel offerings, being more creative could be your only way out while things return to normal. Maybe your customers and potential customers are not allowed or don’t want to travel, but they sure wish they …
Continue reading “How travel businesses can adapt and survive during COVID-19”
Times like these are perfect to go DEEP into Google Ads optimization. If it’s driving traffic, it should be monitored regularly. However, just having a quick look every once in a while is not going to give you enough leverage to get you out of a tough spot. Spend some time “sharpening the saw”, so …
Continue reading “Are your Google Ads campaigns due for optimization?”
When facing business or even personal challenges, sometimes we forget the simple power of asking the right questions. I just connected with a travel agent and told her I wanted to understand the market better. She pointed me to “host agencies”. I had no idea what those where, but started doing some research and found …
I’m deeply passionate about travel and want to find out ways to help businesses struggling in the current environment. So if this is you, please comment down below or message me directly and let’s connect… I have resources, processes and frameworks that might help you navigate these tough times, like my guide to digital marketing …