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This a time where travel risks are front and center for travel lovers and businesses in the travel industry, and it can be difficult to decide what to do.
Check out this podcast from WorldAware and learn about this and other important topics on COVID’s impact for travelers:
Are you or your organization planning any travel in the short term?
In my conversations with business owners in the travel industry, I see a lot of them PARALIZED. Is this you?
What they don’t realize is that there is a lot you can do even during these times to keep your travel business afloat.
Some pivot ideas:
– Sell coaching
You probably know a lot about how to sell your travel programs. Why don’t you teach other business owners how to sell theirs?
– Sell merchandise
If your clients really love you, surely they would buy a t-shirt with your business’ name on it?
– Sell gift cards
You can sell “adventures in a box” which are redeemable once the crisis is over.
If you need support on developing these ideas in the travel industry, let’s talk. Comment PIVOT and I’ll take it from there.
8 Useful Resources by Industry Sectors to Navigate COVID for Travel Businesses
Airlines:
Hotels:
Vacation Rentals:
Attractions:
Cruises:
Guidance from the EU:
Guidance from the US Travel Association:
Lessons from China’s tourism restart:
Want to get my guide to digital marketing in COVID times for travel/tourism businesses? Comment GUIDE below and I will send it to you.
In my conversations with other solo travelers, safety typically comes as a top concern.
In times like this, it’s probably best to not travel. But if you must, or if you can do so relatively safely (perhaps traveling within your country), or for when things return to normal, consider the following tips BEFORE you make your trip:
– Check the US Travel Advisory:
https://travel.state.gov/content/travel/en/traveladvisories/traveladvisories.html/
– Ask other solo travelers about what precautions to take on your chosen destination
– Make a budget and allow for unforeseen costs
This is just the tip of the iceberg, and safe solo travel is a huge topic I’ve been exploring lately, but these 3 tips will get you started.
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Here’s a quick list of 10 best countries for solo travel – places you should consider for your next solo trip.
This list is also useful when thinking about offerings for the solo travel market if you are in the travel industry (people are still making plans or rescheduling their existing plans!).
1. The USA
2. England
3. Spain
4. Australia
5. Italy
6. Thailand
7. Germany
8. France
9. Japan
10. The Netherlands
11. (Bonus) Colombia – I spent a month and a half there by myself last year, had a total blast!
Which destination would you add to this list of best countries for solo travel?
A great landing page for lead generation is a key piece of the puzzle when it comes to digital advertising.
Here a 3 critical elements you should make sure to put in place:
– A killer offer
Arguably the most important element, you should a have a very strong offer on your landing page that motivates people to do business with you.
Why should they opt-in to your email list?
What are they going to get in return, is it an awesome lead magnet (a free resource that helps them solve a specific problem), a valuable consultation with you to create a plan of action to solve their problem, or something else?
Make it super clear.
– Clear call to action and a form to complete it
With every piece of copy you write, you should start with the end in mind. This applies to landing pages also.
Think about what you want your visitors to do, and tell them.
For better or worse, most people are followers and not leaders. So make it easy for your visitors to follow you by asking them to perform a specific action on your landing page, such as opting-in. Use actions words such as “sign up now”, “get the guide”, etc., alongside with a short form to fill (make it easy for them).
– “Above the fold” placement of critical elements
If your landing page doesn’t capture your visitors’ attention immediately, it’s very unlikely that they will scroll down and read the rest of the page. So make sure you put the most important elements “above the fold” (before they need to scroll), such as the offer and call to action & form.
What’s your current landing page for lead generation?
Drop the link in here and I will give you my feedback on it. (see what I did there? I just made you an offer and gave you a call to action!)
The World Tourism Organization (UNWTO) releases a COVID-19 Technical Assistance Package for #tourism recovery (and what that means for you)
“More than ever before, innovative digital marketing activities and targeted marketing will be central to help destinations spread their messages in a fast and cost-efficient manner to specific market segments, generating, hereby, interest and traveler confidence. Marketing activities should build on initial crisis recovery communication that spreads the message that a destination has a safe environment to visit.”
(Source: https://lnkd.in/ej9bGam)
Translation: it’s time to change your travel digital marketing strategy. Getting likes and followers isn’t going to help. You need to watch every penny and make sure it goes where it will get you the best return.
If you need help with that, send me a message or comment down below and let’s schedule a digital marketing strategy session. If you feel I have wasted your time during the call, I will send $10 to the charity of your choice.
(extract from my guide to digital marketing for travel/tourism businesses)
A few weeks ago I talked to another person who is in the travel market, and she decided to pivot to offering coaching. I think this is a great Coronavirus business pivot idea.
You can do coaching over digital platforms, such as Zoom or Skype, and help people on whatever your strongest expertise is.If you are very good at sales, you could coach other travel businesses, or businesses related to travel/tourism, on how to sell their packages. I’m sure many of those businesses are looking to learn during this time. That could be another revenue stream for you to add.
If you find that it’s too difficult to sell to the travel industry, because nobody has money (which I’m sure is not the case, I’m sure travel businesses are still spending money), you could go to other markets. For example, if you’re very good at sales, you could teach sales to other businesses in other markets, which still need sales training.
So you can look for something you are passionate about, some industry you really like. It could be a good option for you to approach and sell them sales coaching.
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Want to get the rest of my guide to digital marketing in COVID times for travel/tourism businesses? Comment GUIDE below and I will send it to you.
On times like this, for businesses in the travel industry, it’s critical to keep in touch with their customer base, perhaps more than looking for new customers (which also shouldn’t be neglected). You must reconnect with them, empathize with their situation, and see what are their current needs and wants (you might be surprised).
Also, this is a time for you to refocus, plan, and execute intelligent marketing campaigns with the future in mind.
On my conversations with travel business owners, they typically tell me they’re not sure if this is the right time to be working on their marketing.
This is my take:
Just waiting for this to pass is NOT a good option.
Even if you do survive, by the time travel starts taking off again, your competitors who took the lead during this time will be so much ahead of you.
Comment CLARITY if you want to get 3 specific strategies to implement NOW on your travel marketing to navigate this crisis.
Check out some interesting solo travel statistics from here:
– Women travel solo more than men (they are about 85% of solo travelers!)
– More than 70% of solo travelers choose a destination at least 4 months before departure (lockdowns? hint, hint)
– Other than eliminating the single supplement, 19.9% said travel companies should have a dedicated page on their website to serve better solo travelers.
Solo travel is growing, and during these pandemic times, solo travelers are DYING to get out there again.
How do I know? Because I’m one of those people! 😊
What has been your experience marketing to solo travelers?
Comment down below!