This is the Killer Ad you need to get clients on Facebook groups, etc.

This ad has been killing it for me in getting coaching clients on Facebook groups. Might work on other places such as Craigslist, forums (where ads are permitted), etc.

I’m not sure if it’s the ad or the targeting (as described in my previous post about FB groups) that works so well… maybe both. Bottom line, it works!

Here’s the ad:

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Are you struggling to get freelance clients? Do you have a business that is going nowhere? Read this.

I’m an experienced freelancer (Top Rated Freelancer in Upwork on 2015) & entrepreneur with a proven methodology for getting & keeping clients.

For a limited time I’m offering *FREE coaching to freelancers (only 2 spots left), see here for details: http://bit.ly/1weekfreecoach

Please comment here or send me a message if you have any doubts.

*time-limited

— — — — — — — — —

This ad follows the AIDA copy writing formula pretty much to the letter… I’ll expand on this later.

Note the copy on the landing page, it spells very clearly how to sign up as a client.

Also note where it says “only 2 spots left”… this helps create urgency and drive people to action… but please make sure this is the real number of how many more clients you can currently take in. No point in deceiving people…

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If you need help with your freelancing or business, I’m offering FREE* coaching. I was awarded Top Rated Freelancer status on the Upwork freelancing platform in 2015. Let me teach you everything I know about freelancing & business building, learn my proven methodology for getting & keeping clients, step-by-step with personalized advice. Click here for more details.

*time-limited

Facebook groups hacks for getting clients

I think I’m really getting traction with FB groups in getting clients for my coaching business. This is my general approach:

 

  1. I join as many FB groups as I can in my target market (freelancers), focusing on the bigger ones (1,000+ members). The smaller ones might work too, but I haven’t tried this yet.
  2. I post an ad on each of these groups every day. Watch their policies, some are more strict than others and you have to be more subtle with your ads.
  3. I message everyone that comments or likes the ad and tell them more about how to sign up for a 1 week trial. It’s important to be careful to not do this too fast with too many people at a time, or you might get a warning from Facebook. Not everyone takes me up on the offer, but it’s a numbers game. In fact I have probably chatted with 100 or so people in the last few days, and managed to get 5 new clients.

Try this out and let me know how it goes!

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If you need help with your freelancing or business, I’m offering FREE* coaching. I was awarded Top Rated Freelancer status on the Upwork freelancing platform in 2015. Let me teach you everything I know about freelancing & business building, learn my proven methodology for getting & keeping clients, step-by-step with personalized advice. Click here for more details.

*time-limited

3 simple tips to blast your business to the top with Search Engine Marketing campaigns

Success with Search Engine Marketing (SEM) campaigns does not come easy, but you can improve your results if you know your numbers well and make proper adjustments. This is essential whether you work with an agency or self-manage your accounts.

Figure out how much a customer is worth to your business

Make sure you know how much a customer or lead is worth to you, and how much you can afford to spend to acquire them. Ideally, you should calculate your Customer Lifetime Value, which essentially means how much money you can expect to earn from a customer over your whole business relationship. This will allow you to set appropriate goals in terms of cost-per-conversion or sale.

Depending on your business, you might be able to lose a bit on the front-end (for example with a free trial offer), if you are able to make it back with subscriptions or future purchases. Your return-on-ad-spend (ROAS) goals for SEM campaigns should be closely aligned with your overall business profitability goals.

Track everything!

Another essential tip is to track conversions, usually leads or sales, but you can also track other actions on your website. Most SEM platforms allow you to generate a conversion tracking code to put on your website. In the case of Google AdWords, you can also link your account to your Google Analytics account. This way, you won’t have to make changes to your website’s code if you already have Analytics working, as well as allowing you to get more advanced metrics. Either way, you will now get conversion metrics right on your campaign dashboard.

Keep your eyes open

It’s also very important to check out your account’s performance regularly (at least once a week) and making the proper adjustments. SEM is very much like the stock market, so depending on supply and demand and other market dynamics, clicks and impressions can vary wildly over days, weeks, months, and even different times of the day, so you must stay on top of your campaigns if you don’t want to lose your shirt, but instead get maximum performance and ROI.

The bottom line

By applying these 3 simple adjustments, you can turn a losing SEM campaign into a winning one, and a winning campaign into a home-run!

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If you need help with your freelancing or business, I’m offering FREE* coaching. I was awarded Top Rated Freelancer status on the Upwork freelancing platform in 2015 and have extensive experience working with business owners & executives. Let me teach you everything I know about freelancing & business building, learn my proven methodology for getting & keeping clients/customers, step-by-step with personalized advice. Click here for more details.

*time-limited