Juan Pablo Cangas – Digital Advertising (Google Ads) E-Commerce Consultant
I Help E-Commerce Store Owners and Marketers Grow and Scale With Google Ads
Did you try any of the hard questions for your digital advertising agency/consultant I gave you last time? Here are some more you can try, depending on their replies to the first one. If they are, in fact, tracking conversions, ask them this: āOK, so what attribution model are you using, and why?ā I can …
Continue reading “More fun questions to make your digital advertising agency/consultant blush š”
Wanna have some fun? Try asking your digital advertising agency/consultant some hard questions. This will immediately tell you if theyāre doing a good job with your account or just taking your money (of course, results are the ultimate measure, but if you have no benchmarks to compare against, these questions will help) 1) Are you tracking …
Continue reading “Hard questions to put your digital advertising agency/consultant on the spot š”
On the first part of this 2-part story, I was telling you how thanks to the Google Ads lead generation campaigns Iāve running from my dad, he no longer depends on just his partners (insurance companies) to send him work, and how things took an unexpected (positive) twist over the years. About 4 years ago, …
My dad is a lawyer, has been doing that for 40 years. He was my very first client for Google Ads lead generation, and weāre still working together after many years. When we started, he performed work for an insurance company (he still does). Itās a pretty neat agreement for him, because they send him …
With all the current travel restrictions and scrutiny, if you are not allowed or donāt want to market your traditional travel offerings, being more creative could be your only way out while things return to normal. Maybe your customers and potential customers are not allowed or donāt want to travel, but they sure wish they …
Continue reading “How travel businesses can adapt and survive during COVID-19”
Times like these are perfect to go DEEP into Google Ads optimization. If itās driving traffic, it should be monitored regularly. However, just having a quick look every once in a while is not going to give you enough leverage to get you out of a tough spot. Spend some time āsharpening the sawā, so …
Continue reading “Are your Google Ads campaigns due for optimization?”
When facing business or even personal challenges, sometimes we forget the simple power of asking the right questions. I just connected with a travel agent and told her I wanted to understand the market better. She pointed me to āhost agenciesā. I had no idea what those where, but started doing some research and found …
Iām deeply passionate about travel and want to find out ways to help businesses struggling in the current environment. So if this is you, please comment down below or message me directly and letās connectā¦ I have resources, processes and frameworks that might help you navigate these tough times, like my guide to digital marketing …
Itās very likely that your business is on survival mode right now. It can be very tempting to start doing a million things in order to get more revenue. But that can backfire. This is NOT the time to do SEO and network. Those things have their time and place, and Iām not saying you …
Continue reading “Why paid media can save you in these difficult times”
āInaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.ā Dale Carnegie Well, most of us get actually have to āsit homeā at this time, but the rest of this quote is perfectly applicable for digital …
Continue reading “Itās Sink or Swim Time in Digital Advertising ā What are YOU Gonna do?”
