“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”
- Dale Carnegie
Well, most of us get actually have to “sit home” at this time, but the rest of this quote is perfectly applicable for digital advertisers at this uncertain time.
Many businesses are cutting back on ad spend. I understand the fear and uncertainty, it can be paralyzing, and the temptation is strong to just “sit this one out”. But I strongly believe that would be a mistake.
Imagine you were drowning in the sea. You can see the distant shore, but it’s far away. What would happen if instead of summoning all your strength and giving it your all to swim there, you just gave up? You would DROWN.
This is exactly what you’re doing if you’re not advertising at this time. You are drowning.
Cashflow and sales is life to a business, and you ain’t getting any this way. Even if you do survive this crisis, you would have missed a huge opportunity and will be really far behind your competitors.
E-commerce is exploding right now. Online education is all the rage. Why can’t your business evolve and surf those waves? Why don’t you take advantage of all the dirt cheap traffic available RIGHT NOW, and get a foothold on your market?
You can become a freaking market GIANT at this time, quicker than ever before, if you just summon some bravery and act.
Or you can just drown.
It’s up to you.
– Juan Pablo
P.S.: I’m creating a free training where I go over each of the top 3 mistakes I see people new to Digital Advertising make, and how to fix them. Plus, I’m gonna give you a couple bonus tips that will help you slash your ad costs by probably 50% on Google Ads pretty much immediately*.
Click here to get the training: https://bit.ly/Online-Advertising-Advice
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