My dad is a lawyer, has been doing that for 40 years. He was my very first client for Google Ads lead generation, and we’re still working together after many years.
When we started, he performed work for an insurance company (he still does). It’s a pretty neat agreement for him, because they send him work all the time.
However, it can be scary and dangerous to depend on just one partner to send work your way. In fact, for the last few years it has been rocky for him, and he recently started working with a couple more partners to help mitigate the drop in work sent by his main partner.
Back then, I proposed to him “Dad, what if you could get your own clients? I could run a campaign on Google for you, and you would get potential clients coming to you”. I was fresh out of the agency world and eager to take my skills working with big clients to normal, everyday entrepreneurs.
It’s a tough market, a very specific and small niche (he specializes in car accidents), but I was confident I could make it work. He liked the idea.
So I put on my wizard hat, got to work, and finally launched a Google Ads lead generation campaign for him. At first, it was just crickets. I started getting worried.
However, after a while, the first leads started coming in. And he started closing them. At first it was just a trickle, but over time it started snowballing, and we reinvested much of the profits back into the campaigns.
But this is not all… after some years working together, things took an unexpected (positive) twist. Something very personal for both of us…
To be continued…