This is How to Write a Great Google Ad

Writers block… everyone that has ever written an ad has faced it. Is this you? Normally, the advice for writer’s block is just… write! Write whatever comes to mind, and then edit later. Yeah, this usually helps, but the problem is that Google Ads need to be short… so freely writing a bunch of long-winded …

5 Simple Steps to Stop Digital Advertising Overwhelm and Finally Get Stuff Done

When you are starting out a career in digital Marketing, or getting your feet wet as an entrepreneur trying to learn digital advertising, it can be pretty overwhelming. So many strategies out there! You probably don’t know where to start. Maybe you have dabbled in a bit of everything. But what’s really blocking you right …

3 Common Mistakes New Digital Advertisers Make With Their Ads

Are you a newly minted entrepreneur thinking about getting your feet wet with Facebook Ads/Google Ads? YOU GOTTA READ THIS Maybe you started advertising already and are just trying to make sense of it all? Then you REALLY need to read this! All these platforms, all these strategies, all these courses… It can be overwhelming, …

How to adjust your split-testing for digital advertising in COVID times

A key concept on split-testing in digital advertising is what’s called a “confidence interval”. Just another fancy stats term for saying how much you can trust your testing conclusions. Typically, one aims for a 95% confidence interval. That means, if you repeated the test, there is a 95% chance that the results would be the …

How to Hire a Google AdWords Consultant/Coach the Right Way

No time to read? Go here to set-up a no obligation, 15-min consultation with me: http://calendly.com/juanpablo-cangas) So you’re looking for help with Google AdWords? As I’ve been in your position before, I know how frustrating it is to find the right consultant for your business. Whenever I see clients seeking a Google AdWords consultant/coach, I …

This Is How To Crush Your digital Marketing Goals, Now.

If you’re tired of doing Marketing that doesn’t work, I’m your guy. I can teach you how to do digital Marketing that gets you results, but if you would rather just hire me to do it for you, you now can. I am able to take about 3 more clients for my Digital Marketing services. …

Business Improvement: This is Your Plan (Vision, Values & Finances)

Going along the lines of my last post on Business Planning (How to Dominate your Market in 2017 – Review/Plan Your Solopreneur/Small Business Like a Pro), this audio training goes more into business improvement, by working on the the Vision, Business Plan and Financial aspects of your freelance/small business as you go along the yearly business …

How to Dominate your Market in 2017 – Review/Plan Your Solopreneur/Small Business Like a Pro

As you might be doing a personal yearly review at this time of the year, this a great time to do a business review as well, if you’re not doing this already. This post is mostly from a freelancer/solopreneur/small business perspective, but firmly rooted in corporate strategy concepts that are still applicable at a smaller …

Don’t give up now, the world needs you like it needs Christmas

As we approach Christmas day, people are running around like chickens without heads. Just yesterday I was stuck in a combined 30-40 minutes of traffic in the capital. I believe much of it was because of people buying gifts at the last minute. Almost the same happened today in my hometown, and I was not …

Free lifetime access to professional legal documents (you need this)

Hey guys, Juan Pablo here. I have the FREE deal of a lifetime for you. Just got this from AppSumo (highly recommended for good deals for entrepreneurs): *** FREE LIFETIME access to over 20 weekly updated legal documents. *** Including: – Non-Disclosure Agreement – Intellectual Property Assignment Agreement – Independent Contractor Agreement – Employment Agreement …