On times like this, for businesses in the travel industry, it’s critical to keep in touch with their customer base, perhaps more than looking for new customers (which also shouldn’t be neglected). You must reconnect with them, empathize with their situation, and see what are their current needs and wants (you might be surprised).
Also, this is a time for you to refocus, plan, and execute intelligent marketing campaigns with the future in mind.
On my conversations with travel business owners, they typically tell me they’re not sure if this is the right time to be working on their marketing.
This is my take:
Just waiting for this to pass is NOT a good option.
Even if you do survive, by the time travel starts taking off again, your competitors who took the lead during this time will be so much ahead of you.
Comment CLARITY if you want to get 3 specific strategies to implement NOW on your travel marketing to navigate this crisis.