(extract from my guide to digital marketing for businesses in the travel market)
In terms of what to say, or what to market during this time, I would say just be very thoughtful and emphatic. Be very careful with your tone and the message you are giving to the travel market.
People have bigger things to worry about now than travel and vacations, but they are still dreaming about those things, and they still have those needs to escape, have fun and everything else that comes with travel.
Try to think about what you could do for your market to help them solve those needs. You can start creating content about those different topics that your audience is enthusiastic about.
For example, if you are marketing to solo travelers (I know that market very well because I’m a solo traveler myself), I think you should be thinking in terms of the following needs: independence, having fun, exploring, getting to know other cultures, self-development, personal growth.
All of those things are recurring themes for the solo travel market.
… to be continued
Want to get the rest of my guide to digital marketing in COVID times for travel/tourism businesses? Comment GUIDE below and I will send it to you