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3) Click on “Start Free Trial” at the right side. You will see a login form. Either click on “Continue with Facebook” to create an account using your Facebook login, or click on “Sign up here” at the bottom.

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3 Simple tips for Landing Freelance Projects Online like Clockwork

Getting freelance clients in sites such as Upwork can be stressful and frustrating, but it doesn’t have to be. Follow these 3 quick tips to scale the odds in your favor and land projects quickly every time you need more work.

Create a great profile

If you want to make a strong first impression on your potential clients, having a great profile on each freelancing platform is key. A strong profile shows your expertise & qualifications, testimonials, past projects & results, and soft skills that make you a great freelancer. An appropriate picture is recommended as well (make sure your dress code appeals to the type of client you’re trying to get).

Apply to jobs every day

Make sure you apply for projects every single (working) day, especially if you’re a new freelancer. Until you get to the point where opportunities start coming to you by themselves, the only way to get work is to go find it yourself.

Offer a free consultation & seal the deal

In your proposals, it’s a good idea to offer your potential clients a free consultation. Depending on your field of work, your consultation should focus on giving your client specific advice relating to the job they want done, or more general advice on how to pick a great contractor. Either way, by giving them a sample of your skills and knowledge, it’s likely that at some point during the consultation they will start inquiring more about your services. This is your signal to switch to “pitch mode” and really try to seal the deal. And if they don’t ask, just make them an offer yourself.

By doing these 3 simple things, you will dramatically increase the chances of landing new clients. Take action, be persistent, and you will succeed!

If you need help with your freelancing, I’m offering FREE* coaching. I was awarded Top Rated Freelancer status on the Upwork freelancing platform in 2015. Let me teach you everything I know about freelancing, learn my proven methodology for getting & keeping clients, step-by-step with personalized advice. Click here for more details.

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Unconvincing mainstream presidential candidates face independent threat

The U.S. presidential elections have given us plenty to talk about this time. Every day, candidates Hillary Clinton and Donald Trump blast each other in the media, a battle which has had repercussions beyond the country, creating misunderstandings with Russia and Mexico. Clinton and Trump’s respective vision and style are diametrically opposed, and none of the two candidates seems to be able to fully convince their respective constituencies that they are the best choice.

For the Democratic Party, Clinton is a moderate liberal bet, but with some nuances. While her candidacy has been widely supported by her party, even with keynote speeches by current President Barack Obama and his wife Michelle, Vice President Joe Biden, and her former president husband during the Democratic National Convention, Clinton has been haunted by several issues. Mainly, she has been questioned for possible corruption associated with the Clinton Foundation, her poor management of cyber security and questionable foreign policy decisions as Secretary of State in the current administration. In addition, Clinton is the first female Democratic Party presidential nominee. All this makes her a different candidate from what we had seen before.

Clinton’s campaign proposals continue the liberal social justice policies outlined by Obama, emphasizing an active fight against terrorism in collaboration with international allies, stronger control over gun ownership, and liberal policies supportive of reproductive rights (including abortion) and tax increases, especially, but not exclusively, for large taxpayers.

On the Republican side, Trump has been a very controversial candidate, starring in the media for his aggressiveness, disrespect and lack of humanity and decency (both for her political adversary as well as for members of the veteran and Latino communities, the press, and others) and an unpredictable style. He has even provoked Russia (presumably jokingly) to interfere in the elections by hacking Clinton to find her controversial deleted emails. In addition to his obvious lack of presidential temperament, Trump’s business career has been plagued by bankruptcies, in which the only beneficiary has been himself, at the expense of his collaborators. In short, just like Clinton and to an even greater extent, Trump is clearly an unconventional candidate.

As for his campaign proposals, Trump has appealed to a strong nationalism. Negativity and fear are his main tools. The Republican candidate has exaggerated the current weakness of the U.S. economy and has highlighted an increasing feeling of insecurity because of terrorism. In response to these threats, Trump proposes an aggressive anti-immigration policy, deservedly earning the disdain of Latino and Muslim communities, mainly. His principal and most controversial proposal in this area has been building a huge wall alongside the Mexico border. Trump has also proposed to “bomb the hell out of ISIS”, but besides that, his strategy for defeating the terrorist group is still a mystery.

Both Trump’s and Clinton’s proposals contemplate an increase in fiscal spending, which could benefit the economy, as long as it doesn’t prompt an excessive increase in the fiscal deficit. Beyond this, it is difficult to find points of agreement between the two candidates.

For their adherents, even though both candidates do offer some interesting proposals, they do not convince fully because of their past failures and current controversies, and extremist proposals in the case of Trump. Given this scenario, candidates Gary Johnson for the Libertarian party and Evan McMullin as an independent (formerly Republican) should not be disregarded as potential alternatives for the electorate. Opinions are generally unfavorable to Gary Johnson and his unconventional proposals, but in the case of Evan McMullin, he has quickly risen as a reasonable alternative to the mainstream candidates.

Evan McMullin was born in Utah and is just 40 years old, but has considerable international experience as a missionary in Brazil, as a volunteer for the United Nations High Commissioner for Refugees in Jordan and as an undercover operations officer with the National Clandestine Service, for the CIA, serving in the Middle East, North Africa and South Asia. McMullin is also currently an International Board Member for the Kennedy Center for International Studies at Brigham Young University and a member of the Council on Foreign Relations. He has also been a senior adviser to the House Committee on Foreign Affairs, and in 2015 served as chief policy director of the House Republican Conference.[1] In the private sector, he worked for the investment banking division of Goldman Sachs in Silicon Valley. McMullin also holds an MBA from The Wharton School at the University of Pennsylvania.[2]

McMullin has strongly criticized Trump, but also Clinton. He has come out to face both candidates with his “It’s never too late to do the right thing” campaign slogan, refreshing U.S. politics with a healthy dose of common sense, decency, enthusiasm, and compassion. Factoring in his first-hand experience fighting terrorism both in the front-lines and as a policy-maker, and his business experience, McMullin presents himself as an exceptional candidate to face some of the biggest challenges currently facing the U.S.: internal division, the threat of terrorism and the slow economic recovery following the 2008 sub-prime crisis. McMullin has argued that the very essence of the U.S. as a country is at risk because of the internal division generated by current events.

In such an important election for the U.S., and by extension for the rest of the world, at times of great global economic and geopolitical challenges, hopefully, the electorate will react in time and will not end up voting for “the lesser evil” when there are better options at the table. As McMullin himself has remembered us, as the quote goes, “a vote for the lesser of two evils is still a vote for evil.” The stakes are just too high to settle for that.

[1] https://en.wikipedia.org/wiki/Evan_McMullin

[2] https://www.evanmcmullin.com/about

Want me to write an article like this for you? Check out my writing profiles: https://about.me/juanpabloc
https://www.upwork.com/freelancers/~01cc850cee7d1d90a6?viewMode=1

    3 simple tips to blast your business to the top with Search Engine Marketing campaigns

    Success with Search Engine Marketing (SEM) campaigns does not come easy, but you can improve your results if you know your numbers well and make proper adjustments. This is essential whether you work with an agency or self-manage your accounts.

    Figure out how much a customer is worth to your business

    Make sure you know how much a customer or lead is worth to you, and how much you can afford to spend to acquire them. Ideally, you should calculate your Customer Lifetime Value, which essentially means how much money you can expect to earn from a customer over your whole business relationship. This will allow you to set appropriate goals in terms of cost-per-conversion or sale.

    Depending on your business, you might be able to lose a bit on the front-end (for example with a free trial offer), if you are able to make it back with subscriptions or future purchases. Your return-on-ad-spend (ROAS) goals for SEM campaigns should be closely aligned with your overall business profitability goals.

    Track everything!

    Another essential tip is to track conversions, usually leads or sales, but you can also track other actions on your website. Most SEM platforms allow you to generate a conversion tracking code to put on your website. In the case of Google AdWords, you can also link your account to your Google Analytics account. This way, you won’t have to make changes to your website’s code if you already have Analytics working, as well as allowing you to get more advanced metrics. Either way, you will now get conversion metrics right on your campaign dashboard.

    Keep your eyes open

    It’s also very important to check out your account’s performance regularly (at least once a week) and making the proper adjustments. SEM is very much like the stock market, so depending on supply and demand and other market dynamics, clicks and impressions can vary wildly over days, weeks, months, and even different times of the day, so you must stay on top of your campaigns if you don’t want to lose your shirt, but instead get maximum performance and ROI.

    The bottom line

    By applying these 3 simple adjustments, you can turn a losing SEM campaign into a winning one, and a winning campaign into a home-run!

    — –

    If you need help with your freelancing or business, I’m offering FREE* coaching. I was awarded Top Rated Freelancer status on the Upwork freelancing platform in 2015 and have extensive experience working with business owners & executives. Let me teach you everything I know about freelancing & business building, learn my proven methodology for getting & keeping clients/customers, step-by-step with personalized advice. Click here for more details.

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