(extract from my guide to digital marketing in COVID times for travel/tourism businesses)
One of the questions people have in the travel/tourism industry during this COVID-19 time is whether you should be marketing or not.
It’s a very important question. You need to make a decision on whether you are going to stand by and you are just going to wait for this to end , or if you will actually do marketing and try to position yourself for when Coronavirus is gone, or at least has diminished a bit.
I think you shouldn’t just wait, you should actively be keeping in touch with your customer base, trying to position yourself and being very active in social media, doing outreach to your current customers and even to potential customers.
Research has been done on this. What they found out is that in times of recession, businesses that do nothing, when the recession is over, they just end up worse.
The businesses that during the recession decide to go on the offensive with their marketing, once the recession is over, they do much better.
… to be continued
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