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So you’re looking for help with Google AdWords? As I’ve been in your position before, I know how frustrating it is to find the right consultant for your business.
Whenever I see clients seeking a Google AdWords consultant/coach, I immediately think of these common pitfalls:
– Not having clear goals for your consultant/coach
Almost every time this happens, the client is not happy after a few weeks/months of hiring a Google AdWords consultant/coach, decides to suddenly end the agreement and it leaves a bad taste in everyone’s mouths. That’s why I always ask my clients if they have a clear picture of what they want to achieve, in what timeframe, and what they’re currently doing (or not doing) to get there. This way we can quickly put together an action plan that makes sense and gets the ball rolling quickly.
– Not hiring a consultant/coach who has deep subject expertise
These days, anyone can read a couple blog posts, put together an online profile and start calling themselves a Google AdWords consultant/coach. That’s why it’s important to check credentials, subject expertise and past-successes.
In my case, I have worked in digital Marketing for over 12 years, as an entrepreneur, agency employee and consultant, in multiple markets, with businesses ranging from big corporations, start-ups, to local businesses and even family members. So I think it’s safe to say I’ve pretty much seen it all, and more importantly, can help you spot landmines from a mile away, and great opportunities, too.
– Only focusing on the price of your consultant/coach
For a business owner like you, hiring a consultant/coach is not just about spending money. You want to make a sound investment, i.e. you want to get a great return, while minimizing the risk of hiring the wrong person and actually going backwards.
As the saying goes, the cheap comes out expensive in the end. This is especially true when hiring a consultant.
Do you really want to spend hours and hours on endless meetings, clarifications, emails, status updates, just to get your Google AdWords consultant/coach up to speed? And after all that hard work, find out that their solution is mediocre and all you have done is waste valuable time and money that you could have spent growing your business? (or taking some time off!).
As a business owner myself, for example, I would rather spend $10 and get a 10X return on my investment, than spend $1 and get just a 2x return (or even a negative return!). And I would like it to be as hands-free as possible.
If you’re currently looking for a Google AdWords consultant/coach and this makes sense to you, I’d love to hear more about your business and your current needs.
Click here to schedule a time for a quick, no-obligation consultation with me: http://calendly.com/juanpablo-cangas