Wanna have some fun?
Try asking your digital advertising agency/consultant some hard questions. This will immediately tell you if they’re doing a good job with your account or just taking your money (of course, results are the ultimate measure, but if you have no benchmarks to compare against, these questions will help)
1) Are you tracking conversions?
2) Are you split testing my ads?
3)Â Â Â Â Â Are you using ad extensions? (for Google Ads)
4) What’s your remarketing strategy?
I have some follow up questions which I will detail in following posts, but these can get you started.
– Juan Pablo
Bonus tip: try these questions on your next meeting so you can see them blush on Zoom 😈
How has been your experience working with past/current digital advertising agencies/consultants? (you don’t have to name them if you don’t want).