This Is How To Crush Your digital Marketing Goals, Now.

digital marketing
You can finally stop hearing crickets instead of customers, with my digital Marketing services!

If you’re tired of doing Marketing that doesn’t work, I’m your guy. I can teach you how to do digital Marketing that gets you results, but if you would rather just hire me to do it for you, you now can.

I am able to take about 3 more clients for my Digital Marketing services. My expertise is mostly around paid media (Google AdWords, Facebook Ads & the like). The ROI for this kind of advertising is hands-down the best I’ve seen for many businesses, and can work really well for both B2C and B2B in most markets/niches.

Check out my LinkedIn profile for more details on my background:

Also, here is my Upwork profile where you can see testimonials from past digital Marketing clients:
I was awarded Top Rated Freelancer status on this freelancing platform on 2015.

If you’re interested, contact me ASAP, because I’m going all out on looking for digital Marketing clients… I expect this offer to go away in 1 month from now perhaps.

Business Improvement: This is Your Plan (Vision, Values & Finances)

Going along the lines of my last post on Business Planning (How to Dominate your Market in 2017 – Review/Plan Your Solopreneur/Small Business Like a Pro), this audio training goes more into business improvement, by working on the the Vision, Business Plan and Financial aspects of your freelance/small business as you go along the yearly business review process.

Main business improvement review audio training takeaways

To have an effective business improvement review process, make sure you have a clear vision and a roadmap to improve your business and get it where you want it to be. And that these things are aligned with your personal values and financial resources.

If you need help with your freelance, business or productivity challenges, I’m offering FREE* coaching. I was awarded Top Rated Freelancer status on the Upwork freelance platform in 2015.

Let me teach you everything I know about freelancing, business building & productivity. Learn my proven methodology for getting & keeping clients, step-by-step with personalized advice, keeping your clients ecstatic about working with you, and working less, while making more. Click here for more details.


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How to Dominate your Market in 2017 – Review/Plan Your Solopreneur/Small Business Like a Pro

As you might be doing a personal yearly review at this time of the year, this a great time to do a business review as well, if you’re not doing this already. This post is mostly from a freelancer/solopreneur/small business perspective, but firmly rooted in corporate strategy concepts that are still applicable at a smaller scale.

This post will cover several areas a solopreneur/small business owner should keep an eye on during a yearly review, but they are all interrelated and you might have to go back and forth between them in order to make an accurate assessment, and more importantly, to plan ahead for the next year. You don’t have to review all of the different business areas, you can pick and choose the ones that make more sense to you. It’s better to act on something than to get overwhelmed trying to implement everything.

Business Financials – Are you in the green, black or red?

The ultimate goal of a business is to turn a profit (although many businesses have more noble goals, but they still have to turn a profit if they are to survive and achieve those other goals). So, naturally, finances are the first place to look when doing a yearly business review. If you don’t have financial statements or don’t know what those are, ask your accountant. They should be able to provide you with the basics.

For freelancers, solopreneurs & small businesses, the most important financial statement is the “cash flow statement”. This essentially measures how much money comes in and out during a given time period. It’s a quite simple statement, and if your accountant doesn’t have it for some reason (or you don’t have an accountant), you can create it by yourself just by listing down all inflows and outflows. These could come from operations (your business’ core activities), investing (assets purchased or sold) and financing (capital raised or paid). Note these must be cash or cash-equivalent (such as debit card transactions) inflows & outflows, so sales & purchases made with credit or debt should not be considered in the cash flow statement.

Example cashflow statement (Source:

Many businesses die from a lack of cash flow. They might make a lot of money “on paper”, but if they have trouble collecting those payments, or they don’t coincide properly with the time the business has to pay it’s own invoices, they can still go bankrupt because they don’t have enough cash at hand to pay their suppliers & taxes on time.

Go through last year’s cash flow statement and see if in general you had a net profit or a net loss from a cash flow perspective (don’t consider future sales or accounts receivable when doing this analysis). Did the business end up with more money at hand than it started with at the beginning of the year, more or the less the same, or less? Also, take a look at the most recent monthly cash flow statements. Is there a trend for growing cash flow or some other situation? Especially if the trend is to the downside, sooner or later you could go into negative months and face a cashflow crisis. You must avoid this at all costs!

Note also that this analysis does not consider the overall business’ financial position. So it doesn’t take into account if the business is going into too much debt or is losing money when taking into account the net change between assets & liabilities. Cash flow analysis only takes account cash coming in an out, which directly determines the business’ short-medium term ability to stay afloat.

It’s crucially important to keep an eye out on the other financial statements (balance sheet and income statement) too. For a yearly review, the income statement should also be examined, as well as the balance sheet. But if you want to do the bare minimum, just go with the cash flow statement to make sure your business at least won’t go under during the next few months.

Also, when going through these statements it’s usually a great time to set financial business goals for the business, i.e. how much income & profit you want to make next year, according to your vision for the business and its current state (see next for details on vision).

Mission, Vision, & Values – Why are you doing this, Where do you want to go and What do you stand for?

Every business should have a mission, a vision and values (I suggest you listen to this audio training for more details). A mission represents what the business aspires to do for its customers, employees, and other stakeholders like investors and society in general, i.e., what value it provides to its community. A vision is a statement that outlines what the company would like to accomplish, usually during the next few years. And values are what the business stand for and how it will conduct itself on a day-to-day basis.

Example Vision, Mission & Values from Dosch Pharmaceuticals Pvt Ltd. (Source:

Especially as a solopreneur/small business owner,  your vision & mission should align with your personal values and lifestyle goals.

“Know Thyself”

- Socrates

During the last year, have your actions and words been consistent with the vision & mission you initially devised for your business? Have you compromised your values at some point? Is the business providing the lifestyle you desire (both in monetary and non-monetary terms)? If not, what changes do you need to make?

Keep in mind though that the first few years of any new business are the hardest, and it might be unreasonable to expect much work-life balance during this period.

Business Strategy – How to outsmart your competitors so they won’t even know what hit them

Business strategy is a complex topic, but I think it comes down to planning how you will achieve your mission & vision. This will require you to make some tough choices and trade-offs, this is the very essence of strategy.

A properly devised and executed strategy should generate what is called “sustained competitive advantage”. Essentially, this means having an edge over the competition, something you can reliably provide that is unique, valuable to the market you’re serving and that cannot be easily replicated by other competitors (there is a model called the VRIO model for assessing if you have a true sustained competitive advantage).

If you can generate and sustain competitive advantage, your business should thrive. If not, it will probably eventually lose market share and become acquired at a fraction of its current value, be disrupted completely or just quietly go out of business.

Think about your business. Would you say you are just another competitor in the marketplace, or do you have something unique, that your customers value and that nobody else can profitably provide? If the answer is no, or you don’t know, your business is running on borrowed time. And as I mentioned before, over time this can lead to business failure.

Now the $1 billion question is, how do you generate and sustain competitive advantage? There is no universal answer, as each business and industry is different. However, there are generic strategies that you can use. The following is based on Michael Porter’s work, whom is widely regarded as the “Father of Corporate Strategy and Management”:

  • Differentiation: This strategy entails providing a superior product/service than your competition. This superiority can be real or perceived, and can be achieved in different ways. Think about companies like Apple, BMW and Nike. These companies charge top-dollar for their products because they have superior quality and convey status, and they make sure to communicate that to the Market constantly.

    This strategy usually translates into big margins (the difference between price and cost), so even if you don’t sell as much, you can make it up because of the big margin. Even if the cost of production is high, the price is so much higher that the margin is quite big.

  • Cost leadership: Does your business have a way to produce its products/services at a significantly lesser cost than other competitors? If so, your business can enjoy more profitability because there is a bigger difference between price and cost. This can also enable you to lower prices more than the competition, and achieve higher Market share because customers would buy based on the reduced price. And the business would still be profitable because of the lower costs it has and a great sales volume. A great example of such a business is Wal-Mart.

Note that a cost leadership strategy does not necessarily require you to lower prices. You can just charge market prices, but since your costs are lower, you are able to spend more on Marketing and get more customers than your competitors that way.

  • Focus: The above strategies are usually applied by big businesses in mass markets, however in the context of small businesses they are still relevant if applied to a smaller geographical or “virtual” region. If there is no Wal-Mart or Apple-like presence in your town or online niche, that could probably outspend and outsmart you, you can eventually still make a Differentiation or Cost Leadership strategy work in your situation.

However, even if you are directly competing with the big guys, you can employ what is called a Focus strategy. This means focusing on smaller market segments and really knowing and serving those customers in a great way that the bigger companies can’t do as well as you can, because of their scale. You can combine this strategy with the other two, so you can either have a Differentiation Focus or Cost Focus strategy. Essentially applying one of the two above strategies at a smaller scale, in narrowly defined market segments.

Porter’s Generic Strategies (Source:

Whatever you do, avoid mixing strategies and being “Stuck in the middle”. Though this has been debated, the original theory by Michael Porter states that a business should commit to one strategy at a time. Because if it does not, it will spend valuable resources trying to optimize for both differentiation or lowering costs, not being able to achieve a significant result on either one.

Committing to a strategy means saying “yes” to certain things and “no” to others, and if those get mixed up, the whole strategy becomes diluted and therefore rendered ineffective. Also, once you commit to a strategy, it can be hard and expensive (both in time and resources) to switch to a different one. So choose well.

When it comes down to implementing your chosen strategy, there are specific “functional strategies” that can be deployed on each business area/department (such as finance, IT, HR, marketing, research and development), etc. to help achieve the overall business strategy, though those are outside of the scope of this post.

Marketing & Sales – Time to get that cash register singing!

Now having reviewed your financial statements, mission/vision/values alignment & business strategy, it’s time to think about how your business has been doing from a Marketing & Sales perspective. This is where the rubber meets the road, because a business can have an excellent mission/vision & great values, a well thought-out business strategy, a great team and even lots of capital and resources, but could still end up failing because of an inability to make sales on a consistent basis.

I once worked with a start-up backed up by venture capital, and even though we were generating leads with the help of the digital Marketing services I provided to them, the company consistently failed at closing those leads into sales. Eventually, they had to shut down operations. So it can happen to anyone.

Thinking about last year, what do you know about your customers, their needs & wants, what drives them, where to find them and how to sell to them? Are you maximizing opportunities for selling them related products/services? Are you implementing strategies to incentivize them giving you referrals?

Are you prioritizing the best Market segments you can go after? You should know your customers even better than they know themselves, and market accordingly.

Also, think about your sales processes. Do you have a standardized process to generate leads/prospects, turn them into warm prospects, and then turn those into customers? Are you using a CRM approach/software to keep track of your leads & customers (this can be as simple as using an Excel spreadsheet)? How are your post-sales & customer service processes going?

Are you giving all of these things the right attention they deserve? If you don’t do Marketing & sales consistently, your business can run out of customers and that would put you in a tough spot financially (remember what we discussed about cash flow earlier). The idea is to avoid that happening in the first place, by having a constant flow of opportunities and making offers at the right time to your existing customers.

The Marketing Funnel feeds the Sales Funnel, and they reinforce themselves via Word of Mouth and Referrals, respectively. (Source:

Think about changes you need to make in order to know your customers better and generate and keep more of them more consistently. And remember that Marketing doesn’t end with the sale, it’s a lifetime relationship you have with your customers, that is affected for better or worse every time they “touch” your business somehow (even if they’re no longer a customer).

Everything your business does can be thought of as Marketing, implicitly or explicitly, from the way you greet a customer, the state of the painting in your walls, to the way you handle customer complaints and treat employees, and everything else in between.

Productivity – Master yourself and the Market is yours

As a freelancer/solopreneur/small business owner, your business’ results are intimately tied to your own personal productivity. How are you doing in that regard? Are you prioritizing your tasks/to-do’s daily before you begin work, are you mostly working on your highest value activities, are you minimizing interruptions and multitasking? Are there things you could outsource or automate so you can focus more on your high-value activities?

Some ideas for improving productivity. (Source:

Do you have a messy schedule or is there structure in your days? Are you taking care of important aspects such as exercise, healthy eating, spirituality, family/friends time, doing things you enjoy and relaxing? All of these things can indirectly affect your productivity if not taken care of properly.

“Knowing others is intelligence;

knowing yourself is true wisdom.

Mastering others is strength;

mastering yourself is true power.”

― Lao Tzu, Tao Te Ching

Time to take action – build effective habits and create a straight-forward Business Plan

As you reflect on these things and think about changes to be made, it might be a good time to put those to paper. For simple changes, you can establish new habits that you would try to do consistently over the next year. And for the big-picture things, I suggest if you haven’t done it already, to create a Business Plan. Yes, the dreaded Business Plan.

There is a lot to cover here (I go over some of the details on this vision & business plan audio training), but essentially I suggest you keep it lightweight (unless you need to show it to a bank or investor in order to raise capital).

Using the Business Model Canvas or one of its variants is a great way to get a simple but effective Business Plan done. This is a simple one-page document that lists the essential pieces of the engine that your business is, and how they relate to each other. And it’s a dynamic document, which you should update regularly as you figure out the right business model for your business. This is especially valuable for new businesses in search of a viable business model or ones in need to adapt because of changing market conditions.

An example of a Business Model Canvas for a Lemonade Stand. Source: (page 23)

Closing thoughts – Business planning is hard work, but worth it. How to get help with your business for a 2017 breakthrough.

We went through a lot of stuff here, but what I want to leave you with is that there are lots of frameworks & tools you can use to plan your solopreneur/small business venture in a professional & structured way.

Just implementing some of these suggestions should put you miles ahead of any competitors that don’t bother to do this sort of rigorous planning. And just as important as planning is taking consistent action on your insights, and building effective business & personal habits that will lead you towards your desired results.

Elevate your business thinking if you want to elevate your business’ results. (Source:

If you need help with any of these topics, I strongly suggest you educate yourself, maybe taking some formal business & productivity training/courses in the topics that you think would help you the most and/or working with a business/productivity coach. A coach can help you learn more about these admittedly sometimes abstract concepts and how to apply them to your specific business or personal situation in very concrete ways, and hold you accountable to any new habits and business changes you decide to make with their guidance.

This is what I do with my clients. Moreover, I often go with them over deep mindset roadblocks that might be holding them back, as defusing these can have a massive impact on their business. If you’re interested on this approach to business & productivity coaching, please register here to explore how we can work together.

Additionally, you can work with any of the other coaches on the platform, which I currently use to run my coaching business. Use promo code JUANPABLOWEEK to get a 1 Week Free Trial with any of these coaches, including yours truly. There is a 2-week money back guarantee if you’re not delighted with your coach, so, either way, this is a risk-free proposition for you.

And if you want to take this to the next level, you can check out’s High Impact Leadership Coaching program, where you can learn to apply the core skills that differentiate top leaders and managers. You can also take Leadership Coaching for your team.

The methodology is designed to get you a breakthrough within 2 weeks. Wouldn’t that be a great way to start 2017?

Don’t give up now, the world needs you like it needs Christmas

As we approach Christmas day, people are running around like chickens without heads. Just yesterday I was stuck in a combined 30-40 minutes of traffic in the capital. I believe much of it was because of people buying gifts at the last minute. Almost the same happened today in my hometown, and I was not even shopping for gifts (thank God I planned that ahead and got it done weeks in advance).

Mixed Feelings?

For everyone that is struggling, this period can come with mixed feelings. Everyone seems happy, yet stressed, and if you haven’t achieved your goals for the year or things are not going that great, it all tends to compound into a mess. And buying all those gifts can get expensive as well.

I’ve seen coaching clients drop their goals, report high levels of stress and commitments everywhere, deal with loneliness, you name it.

And who’s to blame them… I guess 2016 was a hard year for pretty much everyone. Plenty of terrorist attacks, a messy election in the U.S., a refugee crisis in Syria, Brexit, depressed economies worldwide… there’s plenty of reasons to say “good riddance” to this year. Personally, I also had one of the hardest, if not the hardest year of my life.

Sometimes the temptation to give up is strong

I’ve seen this is with my clients and I’ve seen it in myself as I try to get my new coaching business off the ground. If you’re doing anything that’s hard or challenging, you’re starting a business, you’ve been fired and have been looking for a job for months or even years, you’re going through a messy relationship, you’ve had health challenges… I can relate. All of these things are hard and sometimes they come together.

I’m not here to tell you everything is going to be OK.

I just want to tell you that 2017 could be much better (or worse) depending on your attitude and luck or divine will.

The only thing I can really say is:

Don’t give up now… because the world needs you. REALLY needs you.

We’re all hurt and broken in so many ways. And the state of affairs doesn’t help a lot. But we can still give each other a hand. This is what being human is all about. It’s not about being perfectly happy all the time. It’s not about our selfish desires and problems. It’s about loving the rest and giving them a hand, period.

I don’t know your beliefs, but as a Christian I will say “Merry Christmas” and not just “Happy Holidays”. Because we’re celebrating the birth of Christ. I don’t know what that means to you, if anything, but to me it means Hope. Because when all else was failing, when the world was getting worse and worse by the day (just like these days), Jesus came to this world to fix it. To fix us. And to equip us and challenge us to fix each other.

It’s all in your hands now, as always

I believe this is a time for healing, for peace and reflection. To be a better person if only for once in a year. And also,

If you’re an entrepreneur, hear me out: it’s a time for WORK.

Yes, work. You still have 1 week left to make your mark on 2016. When everyone is chilling down, as an entrepreneur I believe you should be going the extra mile. Competition is lower, people are in a buying mood (if distracted), and it’s a great time to ramp up for the next year while your competitors are asleep. Get a head start now. Seek help if you need it. Buy a good book, seek therapy, get the training you need, find a mentor or business/personal coach, and work like crazy. I’m not saying to lock yourself in a cave and miss out on all the fun, far from it. But don’t let it distract you too much from your mission.

Dig in now, and you will reap the rewards later. The world will need you so much on the coming year.

So… with that said,

Merry Christmas!

I pray that you have a beautiful time and really enjoy this break from such a crazy year. And happy working for those of you that decide to take me on this entrepreneur challenge to finish 2016 strong!

If you need help with your freelancing, business or productivity challenges, I’m offering FREE* coaching. I was awarded Top Rated Freelancer status on the Upwork freelancing platform in 2015.

Let me teach you everything I know about freelancing, business building & productivity. Learn my proven methodology for getting & keeping clients, step-by-step with personalized advice, keeping your clients ecstatic about working with you, and working less, while making more. Click here for more details.


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Free lifetime access to professional legal documents (you need this)

Hey guys, Juan Pablo here.

I have the FREE deal of a lifetime for you. Just got this from AppSumo (highly recommended for good deals for entrepreneurs):

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– Non-Disclosure Agreement

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– Release of Liability (Not my responsibility, not my problem, that’s what I say)

Guys, with this you can protect your business the right way, for FREE! Get this ASAP, not sure how long they’ll give it away:

It’s almost 2:30 AM, but I found this too important to not tell you immediately. Don’t wait a second more and secure your access.

Wish you all the best!

Freelancers & Business Owners: Lessons Learned going from Freelancer to Coach, Balance, Dealing with Holiday Stress

If you’re launching a new freelance business or other type of business venture and are struggling to get it off the ground, this free audio training is for you.

In this free audio training, I go over the lessons I learned building my freelance business and how I’m applying those lessons to building my coaching business now.

Balancing a freelance business or entrepreneurial venture is hard

Because I know this struggle first-hand, I also go over some tips on how to balance entrepreneurship and holidays stress with your personal life.

Please let me know your thoughts… this is my first audio training and I look forward to your feedback!

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I’m now taking Freelance, Small Business Sales/Marketing, strategy & productivity coaching calls – only $5

Are you struggling to get freelance clientsDo you have a business that is going nowhere?

Are you suffering from lack of focus, productivity & accountability in your daily life?

Read this.

I’m an experienced freelancer (Top Rated Freelancer in Upwork on 2015), entrepreneur & trader/investor with a proven methodology for getting & keeping clients, managing projects and deadlines and improving productivity.

Just $5 to turn you into a Ninja

I’m offering 30–60 minute consultation calls to help you with these challenges. We’ll go deep on what’s holding you back and devise an action plan. The cost of the call is just $5, for now.
This could change soon, as my time becomes more scarce. I’ve charged as much as $50/hour in the past for consulting calls, but since this a more broad coaching offer, I’m willing to charge less for now, as I’m testing out the market.

Important: if you need help with improving a questionable/immoral/gray area business such as MLM/biz opp/adult/porn/payday loans, etc., please refrain from booking a call with me.

Still with me so far? Great!

Click Here to book a coaching call with me.

I look forward to coaching you!

*limited time

P.S.: If you prefer to be coached via chat/text messaging, Click Here to read more about that.

Why Trump Has NOT and Will NOT Change a THING in The World for You and Me

Do you ever feel like the world is going out of control? Like everything and everyone is just, you know, going crazy?

How did Trump get elected? Have the U.S. gone crazy?

Why are there riots happening across the U.S.? Have those who have been called the “alt-left” gone crazy? (it looks like there is an “alt-everything” now… at which point do we all become “alt” to some extent?)

How could this happen?

How did Fear win over rationality and common sense? How can a guy who can be baited with a tweet, as Obama said, be entrusted with Nuclear Weapons and be free to potentially destabilize whatever country in the Middle East or elsewhere he well damn pleases with his new “most powerful man on Earth” superpowers?

How did the UK decide (and then immediately regret) to practically single-handedly fracture the EU with their Brexit vote, against almost all sound economic and business reasoning, and instead choose Egoism?

Why did not a decent, honest and brilliant man such as Evan McMullin win the state of Utah, instead of a man who praises Putin and holds other dictators such as the genocidal Assad in great esteem?

How can Xenophobia, Racism, populism and sensationalist political Marketing heresies be exploited to such extent… that long-standing international trade and military agreements (such as NAFTA and NATO), that have helped build and keep relatively safe the world as we know it, be threatened to be “renegotiated” or dropped entirely because they’re not deemed “profitable” enough for the U.S., as if the world itself was nothing more than a giant corporation?

Don’t get me wrong, I think capitalism is the best (imperfect) economic system humanity has devised so far, and will defend that conviction until the last of my days, but I believe above that, we’re humans with hopes, dreams and love for each other. And that should include entire countries, by the way.

Fear, anger, anxiety, uncertainty… these words get tossed around the news, our conversations, the financial markets and wreak havoc inside our minds… like it’s the new normal. At times, it does make me think I might be going crazy, too, along with the rest of the world.

Here’s how we can cope with all the craziness

How can we cope with all this madness? How do we survive as a species before we insult, threaten, and kill each other until there is no one left?

I’m an entrepreneur, a Christian and a human being. If you’re reading this, unless you’re an alien, Skynet or the freaking Terminator (how close are we to creating them, anyways?), you probably fit into one or more of those categories. I don’t have all the answers, but this is what I think we can do.

Although it may look like everything has changed, nothing has really, until we allow it with our thoughts and actions.

If you’re an entrepreneur, this is what you can do from now on: you get up in the morning and work yourself to death every day. You eat, breathe & sleep “the hustle”. You don’t care what’s going on at the White House. You care about your customers and serve them with all your strength.

If you’re a Christian, this is what you can do from now on: you get up in the morning, pray and read your Bible. Then you go about your day loving your neighbor, telling them the truth of Jesus and doing Excellent, not average, work.

If you are a human being, this is what you can do from now on: you get up in the morning, kiss your loved ones and do whatever it is that you do, for them, with renewed passion and sacrifice.

We have more control than we realize

See, nothing has changed. We have control over this. And we’ll prevail, God willing. With good old hard work, willpower, guts, decency and respect for our fellow human beings, because we are in this planet and this time together, for better or worse.

We are better than whatever megalomaniac narcissist politician gets elected or whatever deluded terrorist or deranged rioter decides to do. Because we have the power to choose our fate, every single day.

It’s time to come alive, now. It’s time to love each other like never before. We are not waiting until a nuclear war, a terrorist or a rioter sends us to the Afterlife prematurely. And back to Trump… he has NOT and will NOT change a THING in the world for you and me. ‘Cause *WE *— ARE — THE — CHANGE

Let’s do this.

— –

If you need help with your freelancing or business, I’m offering FREE* coaching. I was awarded Top Rated Freelancer status on the Upwork freelancing platform in 2015. Let me teach you everything I know about freelancing & business building, learn my proven methodology for getting & keeping clients, step-by-step with personalized advice. Click here for more details.


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Trump effect on freelancers, solopreneurs & small businesses

How do you think Trump’s election will affect your business?

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If you need help with your freelancing or business, I’m offering FREE* coaching. I was awarded Top Rated Freelancer status on the Upwork freelancing platform in 2015. Let me teach you everything I know about freelancing & business building, learn my proven methodology for getting & keeping clients, step-by-step with personalized advice. Click here for more details.